The Program Development and Execution Manager, Off Premise ensures the on-time delivery of best in class channel brand selling propositions and "go to market" tools that support the region commercial planning & execution that will optimize & accelerate the growth of the MH Portfolio.
This is a commercially facing role that develops channels selling propositions for the regions and distributors that consumer, customer, shopper & category insights to build commercial relevant brand & multibrand programs that deliver business objectives. The role works closely with the Program Development & Execution Managers across all brands to develop channel specific solutions.
Channel Strategy Development
> Provide Trade Marketing insights and expertise specific to the assigned channel when briefing agency & purchasing teams
> Provide commercial insights in the development of the company commercial calendar
> Develop programming calendar by channel
> Lead the development of quarterly programming decks by channel
Channel Selling Solutions & Tools
> Partner with the brand focused Program Development & Execution Managers to strategically develop relevant, impactful programs and tools specific to the assigned channel
> Develop quarterly GSM / Distributor Sell presentations for regions
> Develop channel specific concept pitch deck - EVERYDAY Fundamental Tool Kit (by brand)
> Prepare quarterly programming & distributor sell in deck
> Develop Digital Solutions & Selling Propositions that Support the "new now"
> Partner across the Program Development & Execution team to develop commercially relevant multiband programs
Channel Management & Execution
> Work with Commercial team to develop MHP Missions
> Measure effectiveness of programming and apply insight into future initiatives
> Lead the Channel Conversation during the trade marketing weekly conference call
> Conduct quarterly reviews with region marketing & distributors on effectiveness of programming & TM execution.
> Manage A&P budgets for channel tools
Bachelor Degree required
Possibility of home office (NY).
Moet Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moet Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.