► Assist press media and KOL relationship maintenance
- Act as the contact person for media editors and maintain relationships with the press/ media- Provide the list for all incoming item which refer to the system and look up with current MAT code number, provide PI and invoice & packing list.
- Assist with press release translation, press kit preparation and dispatch, and follow up to check receipt.
- Pitch for features on print and online (including influencers).
- Manage all PR gifts.
► Assist execution of editorial plans
- Assist on editorial materials, both print and on-line visual library, press request for PR materials and news.
- Support PR shooting procedures, sample requests, courier, credits for press and influencers.
- Identify media schedules and opportunities to facilitate editorial placements.
- Conduct PR analysis/report, including PR/clipping/event/number of insertions by key competitors, etc.
- Execute PR events including proposal development and event implementations, and prompt submission of event photos, recaps/report.
- Payment and Record Filing.
► Assist execution of advertising/media plans
- Strategic development and implementation of media plan.
- Execute PR events including proposal development and event implementations, and prompt submission of event recaps and photographs.
- Keep abreast of competitors media strategies, activities, and events.
- Work with agency on media development plans and monitor the progress/result to adjust on monthly plan.
► Cross-functional teaming
- Work with other departments to support company initiatives and any special projects as assigned.
- Support the contact with department store on any marketing and promotional activities.
► Work Experience & Education
- Bachalor's degree in relevant fields.
- At least 3 years of relevant experience, preferably in luxury retail industry.
- Excellent command of English, verbal and written.
- Strong MS office applications, incl. Word, Excel, Access and Power Point. Access is a must.
- Strong organizational and Administrative Skills, ability to handle multi-tasks and meet deadlines.
- Excellent interpersonal skill and communication skill both written and spoken.
- Good team player, flexible, ability to work well under pressure.