Public Relations Executive

  • Company: Christian Dior Thailand Co. Ltd
  • Country / Region : Thailand
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 2 years
  • Reference No.: CDC04391
  • Date of publication: 2021.03.19

Position

     

      

Assist press media and KOL relationship maintenance

  • Act as the contact person for media editors and maintain relationships with the press/ media- Provide the list for all incoming item which refer to the system and look up with current MAT code number, provide PI and invoice & packing list.
  • Assist with press release translation, press kit preparation and dispatch, and follow up to check receipt.
  • Pitch for features on print and online (including influencers).
  • Manage all PR gifts.

Assist execution of editorial plans

  • Assist on editorial materials, both print and on-line visual library, press request for PR materials and news.
  • Support PR shooting procedures, sample requests, courier, credits for press and influencers.
  • Identify media schedules and opportunities to facilitate editorial placements.
  • Conduct PR analysis/report, including PR/clipping/event/number of insertions by key competitors, etc.
  • Execute PR events including proposal development and event implementations, and prompt submission of event photos, recaps/report.
  • Payment and Record Filing.

Assist execution of advertising/media plans

  • Strategic development and implementation of media plan.
  • Execute PR events including proposal development and event implementations, and prompt submission of event recaps and photographs.
  • Keep abreast of competitors media strategies, activities, and events.
  • Work with agency on media development plans and monitor the progress/result to adjust on monthly plan.

Cross-functional teaming

  • Work with other departments to support company initiatives and any special projects as assigned.
  • Support the contact with department store on any marketing and promotional activities.

Profile

► Work Experience & Education

  • Bachalor's degree in relevant fields.
  • At least 3 years of relevant experience, preferably in luxury retail industry.

► Skills

  • Excellent command of English, verbal and written.
  • Strong MS office applications, incl. Word, Excel, Access and Power Point. Access is a must.
  • Strong organizational and Administrative Skills, ability to handle multi-tasks and meet deadlines.
  • Excellent interpersonal skill and communication skill both written and spoken.
  • Good team player, flexible, ability to work well under pressure.
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