CELINE North America is looking for a Public Relations Intern who will be responsible for supporting the Press Manager and the PR Specialist in their daily responsibilities. They will be accountable for regional media monitoring, sample organization and trafficking, organizing and tracking domestic and international logistics, and competitive press and marketing research.
Duties and responsibilities will include the following.
> Utilize DMR (print) and Discover (digital) platforms daily to monitor brand mentions and editorial credits.
> Scan all regional digital and print publications daily to capture any credits missed by monitoring platforms.
> Compile daily digital press overview and weekly print and digital press highlights to be sent to Paris Headquarters.
> Maintain regional media lists, by tracking editorial shifts and updating contact information accordingly.
> Utilize Launch Metrics platform to input new samples, manage New York sample inventory, and track editorial and celebrity send-outs.
> Maintain organization of sample closet and merchandising of current men's and women's collections in the showroom.
> Coordinate local messenger service to pick-up and drop-off samples from magazines, stylists.
> Arrange domestic and international sample shipments, by contacting vendor, preparing proforma invoice and tracking delivery.
> Monitor regional press show reviews and compile reports multiple times daily to be sent to Paris Headquarters during the week following the show.
Strategy and Research:
> Lead competitive analysis of top luxury brands and their winning marketing and press strategies.
> Monitor new publications within luxury, fashion, art and music space.
Candidates must prove the following skills and meet the following requitements:
> Extremely detail oriented, with an organized manner of working.
> A team player who works very well with others and communicates clearly and articulately.
> Able to adapt and multitask in a fast-paced office environment with high pressure situations, while possessing a strong sense of urgency.
> Genuinely enthusiastic to learn and grow in a positive, collaborative work environment
> Passionate about the luxury fashion industry.
> Able to commit to at least 4 full work days per week.
> Eligible to receive paid compensation for work.
> Prior fashion press internship experience.
> Computer literacy, PR