Public Relations Manager

  • Company: Bulgari Corporation of America
  • Location: United States
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: BULG03582
  • Date of publication: 2019.03.29


Bulgari Corporation of America is seeking a PR Manager, responsible for all Watches & Corporate Initiatives in North America. This role is a critical link between Bulgari and the press for our Watch & Corporate Relations business.

  • Lead all Public Relations activities for our watch category
  • Develop and execute strategic public relations programs for Watches
  • Manage and execute strategic public relations programs for Corporate Responsibility Programs
  • Manage Media Relations & develop media outreach strategies
  • Drive awareness for Watch category in North America and increase media coverage results
  • Manage and brief agencies on special projects for both product and Corporate initiatives
  • Attend international & national press events to ensure media coverage
  • Create newsworthy promotions and story ideas around corporate initiatives
  • Maintain strong media relations with local, regional and national journalists and pitch company efforts
  • Oversee photo and video shoots related to external audience
  • Develop relationships with organizations and businesses within key markets that support and enhance PR efforts
  • Manage and host media visits and requests
  • Monitor all forms of media for Watches, and report on value of media mentions


BA/BS Marketing, Communications or related
At least 6+ years of PR experience with an agency and/or brand
Previous PR experience with a luxury watch brand in US required
Organized with proven track record for growth in media coverage results for Watches and Accessories
Experience with watch bloggers
US work authorization required


Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

Discover the business group