Public Relations Manager

  • Company: Bulgari Corporation of America
  • Location: United States
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: BULG03582
  • Date of publication: 2019.03.29

Position

Bulgari Corporation of America is seeking a PR Manager, responsible for all Watches & Corporate Initiatives in North America. This role is a critical link between Bulgari and the press for our Watch & Corporate Relations business.


  • Lead all Public Relations activities for our watch category
  • Develop and execute strategic public relations programs for Watches
  • Manage and execute strategic public relations programs for Corporate Responsibility Programs
  • Manage Media Relations & develop media outreach strategies
  • Drive awareness for Watch category in North America and increase media coverage results
  • Manage and brief agencies on special projects for both product and Corporate initiatives
  • Attend international & national press events to ensure media coverage
  • Create newsworthy promotions and story ideas around corporate initiatives
  • Maintain strong media relations with local, regional and national journalists and pitch company efforts
  • Oversee photo and video shoots related to external audience
  • Develop relationships with organizations and businesses within key markets that support and enhance PR efforts
  • Manage and host media visits and requests
  • Monitor all forms of media for Watches, and report on value of media mentions







Profile

BA/BS Marketing, Communications or related
At least 6+ years of PR experience with an agency and/or brand
Previous PR experience with a luxury watch brand in US required
Organized with proven track record for growth in media coverage results for Watches and Accessories
Experience with watch bloggers
US work authorization required

Apply

Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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