Public Relations Manager

  • Company: Loro Piana China
  • Location: China
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: LORP00368
  • Date of publication: 2018.04.23

Position

Online & Offline Media Relationship(80%) -Monitor the market trends and build up a mechanism to stay abreast of trends, emerging media tools and competitors' activities. -Proactively communicate with Central team, take lead in China Public Relations strategy and planning setting. -Build up a strong and solid relationship with key media players and influencers (editors, digital platforms, and etc) and manage partner service agencies. -Ensure PR goals achievement and provide the relevant reports on a regular basis including key metrics, KPIs, ROI, etc. -Work closely with China Marketing & Communication Head, China digital team and Central team, to establish a relevant media presence (printing and ePR), coordinates the execution plan, build brand awareness while protect the brand images through all online and offline platforms. -Work closely with China Marketing & Communication Head, to establish a relevant celebrity strategy and planning, coordinate the execution plan, build brand awareness while protect the brand images through all online and offline platforms. -Lead the planning and execution of media event, press conference, and etc. Public Relations Development(20%) -Work closely with China Marketing & Communication head, further develop solid relationship with key relevant partners, i.e, artists and organizations, international fair organizations.

Profile

> Bachelor degree holder with minimum 6 years relevant working experiences in PR function, higher end fashion or cosmetics brands background preferred > In depth market understanding offering insights and recommendations to drive business decisions across functions and regions. > Possess a personal network within the Chinese media, influencers, celebrities and industrial opinion leaders. > Excellent communication and interpersonal skills; with hands on approach and an ability to influence and inspire others, proper cultural sensitivity. > Sensitivity to fashion/trend and close to lifestyle > Excellent English, both in oral and written; Italian is a plus
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Fashion & Leather Goods

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