Regional Advertising & Digital Marketing Manager

  • Company: Fendi Asia Pacific
  • Country/Region: Hong Kong
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: FEND01459
  • Date of publication: 2020.02.03

Position

Regional Advertising & Digital Marketing Manager


Profile

Responsibilities:

 

Traditional Media

  • Setting budget & media strategy for the region (HK, TW, KR, SG, MY, TH, AUS) and lead the media planning to ensure plans are effective & efficient, and also in accordance to brand guidelines.
  • Liaison with LVMH Media team for agency management and media negotiation.
  • Advertising material management - creative rotation planning and material quality assurance.

Digital Media

  • Budget planning for all the digital activities throughout the year.
  • Setting strategy and objective for the region (HK, TW, KR, SG, MY, TH, AUS) and lead the media planning to ensure plans are effective & efficient, and also in accordance to brand guidelines.
  • SEM campaign management.
  • Manage the performance campaigns for HK & AU to support the eCommerce business.
  • Analyzing campaign performance to optimize the campaign, and get insights for future campaign planning and KPIs setting.
  • Lead & manage the social media platform (KR FB local page and Kakao) for the brand.
  • Create relevant native content for digital platforms blasting.
  • Digital activation for on-off line initiatives.
  • On-going innovation with markets to explore new channel and content direction for digital and social media platform.

Image / Collaterals

  • Supervise the gifts & collaterals creation, ensuring the creative direction is in line with the brand image and seasonal theme.
  • Manage and conduct video & photo shooting.

Others

  • Take charge and facilitate the budget planning and management of the region.

 

Requirements:

  • Degree holder in Marketing/ Communications or related disciplines
  • Minimum 7 years of solid working experience in the similar capacity
  • Excellent communication, negotiation and presentation skills
  • Good command of English, Cantonese and Mandarin
  • A sound understanding in China market/Chinese Consumer is a plus
Apply

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

Discover the business group