Regional Category Manager - Makeup

  • Company: Parfums Christian Dior Far East
  • Country / Region : Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 10 years
  • Reference No.: PCD16739
  • Date of publication: 2020.12.14


The position reports to the Regional Marketing Manager. Ensure a key role in the elaboration, implementation and follow up of the makeup strategies for the Region to ensure an efficient, harmonized and consistent execution. Be a true support for markets and a reliable makeup expert for Central.

Contribute to the elaboration of relevant and harmonized makeup strategies for the Region

  • From Central master plan and from the identification of Asian markets specific needs and expectations, elaborate the yearly makeup marketing plans and strategies in collaboration with the Regional Marketing Manager
  • Establish guidelines on launch potentials
  • Provide guidelines also on A&P action plans for basic and novelties (volumes and items to order mainly in terms of merchandising and sampling)
  • Provide price positioning recommendation

Implement the Makeup marketing plans and strategies

  • Relay and clarify corporate and regional objectives and strategy to local teams on a daily basis (provide regular updates, anticipate questions...)
  • Should relay and contribute to building 360 launch plans for key initiatives (per "touchpoint" launch plans) in collaboration with Regional marketing team (media, CRM, merchandising)
  • Interact and assist markets in the implementation of the strategy: review market forecasts on code 1, merchandising items and samples for novelties as well as for basic catalogue support
  • Support and assist markets in the development and implementation of local action plans
  • Ensure strong field presence to be fully knowledgeable about local practices, issues and needs.

Follow up on the implementation of the Makeup strategies

  • Gather qualitative and quantitative feedback for each key launch as well as on an on-going basis
  • Build strong partnerships with local teams to collect needs and requests and assess their relevance. Recommend adapted action plans when necessary.
  • Anticipate and propose relevant initiatives also (ex: recommend to adjust a sales argument or to develop a specific sampling format)
  • Favour best practice sharing across the Region
  • Collaborate with Regional training team to develop, clarify and improve BC tools and sales speech 
  • Interact with Central Marketing teams to obtain most adapted tools (ex: specific glorifier...) and  respect of deadlines

Support markets and Central team to develop make-up category

  • Develop make-up business with related Central departments (marketing, media, digital, merchandising) and countries
  • Preparation and implementation of thematic task forces related to key initiatives of the make-up category
  • Consolidate and communicate to Central the needs, analysis, competitors information transmitted by countries about make-up category


  • At least 5 years of experience in beauty industry, from selective brands / makeup specialists brands is a plus
  • Bachelor's degree required
  • Strong numerical skills and a business mindset
  • Strong interpersonal and communications skills
  • Resourceful, creative and self-motivated with strong organizational skills
  • Analytic thinking and insight on statistics
  • Digital Savvy
  • Fluent in English
  • Required traveling in the region

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group & the Houses