Regional Client Development Manager

  • Company: Christian Dior Far East Ltd.
  • Country/Region: Hong Kong
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: CDC03426
  • Date of publication: 2020.03.04

Position

1. Construct and develop CRM strategies and plans

  • Plan, formulate & implement CRM strategic and effective marketing plan consistent with worldwide corporate marketing strategies, and report on performance
  • Monitor customer loyalty and apply appropriate strategies, and analyze customer buying behavior for upselling and cross selling purposes and make recommendations
  • Manage CRM programs to support target marketing and enhance customer relationship
  • Utilize the Company database system to generate reports and analysis to aid decision making to drive sales-generating CRM activities
  • Assist with budget planning and control of budget

2. Support needs from markets

  • Support, monitor and coordinate with each market's CRM Manager and boutiques on CRM activities in the region, including in-store CRM activities and performance updates

3. Special programs and partnerships

  • Manage and see through special CRM related programs and activities, including ad-hoc requests from Paris headquarter and Regional Managing Director
  • Develop partnerships with third parties in events and other activities

Profile

  • University graduate in related discipline
  • Minimum 8 years' relevant working experience in marketing and CRM, experience gained in luxury retail business preferred
  • General computer literacy and strong in Excel and PowerPoint presentation abilities. Knowledge in using Cqual and CRM systems an advantage
  • Communication skills: Strong Presentation Skills in English
  • People management skills
  • Language ability: English, Cantonese & Mandarin
  • Committed, detail-minded, target-oriented, flexible, team player, good understanding of luxury fashion industry
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Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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