Regional Digital Marketing Manger

  • Company: Parfums Christian Dior Hong Kong
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: PCD15668
  • Date of publication: 2018.11.05


The Regional Digital Marketing Manager oversees the execution and delivers the company's digital marketing strategy. Developing, planning and securing customer traffic conversion online and offline.

He/she will be responsible for managing and executing digital marketing, social media and influencers strategies through integrated campaigns. He/she will work closely with 10 APAC markets (Hong Kong, Korea, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines, Australia) to raise brand awareness by implementing performing digital marketing strategies. He/she will need to keep track on the progress of digital media campaigns implementation of the markets and ensure all deadlines are met accordingly. He/she will also need to analyze and evaluate the performance of the implemented digital marketing campaigns so as to improve campaign effectiveness and user experience.



  • Continually partner with cross-functional teams (marketing, e-business, retail) to ideate product launch & marketing campaign concepts.
  • Formulate overall digital marketing strategy for APAC in line with the global brand marketing priorities and guidelines.
  • Lead and drive Digital Paid, Earned, Owned media strategies across APAC.
  • Provide guidance and support for local teams to develop and execute local digital marketing plans including performance marketing and social media.
  • Identify regional/local digital marketing opportunities.
  • Act as a Digital mentor and provide best practices, guidance, feedback to Global, regional and local teams.
  • Liaise with regional and local media agencies. Define KPI, measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Create local digital content in compliance with brand guidelines.
  • Regular competitor monitoring and reporting of digital activity.
  • Collaborate with internal teams on e-commerce, CRM, PR and communication teams for related projects.

Paid digital media

  • With the support of a media buying agency, lead the digital marketing strategy to run search and performance media to build awareness and sales in our local markets.
  • Develop comprehensive digital advertising strategies to support launch/campaign concepts for all channels & facilitate execution in the countries with Global departments (channels will include: Affiliate, Display, Email, SEM, VOL & Social).
  • Continually analyze channel strategies & identify areas to improve acquisition and generate high engagement. 
  • Define key learnings, insights, best practices to be shared with Global and markets.

 Earned digital media

  • Identify key influencers per market and develop KOL/ influencers programs to drive awareness and sales. Establish influencers' partnerships/communities to achieve cost efficiency, always-on social buzz.
  • Oversee local content development including concept generation, agency briefing, budget planning, timeline management, project executions and KPIs' tracking.
  • Define campaign amplification (channels, media partnerships,) to broadcast local content on a broader scale.
  • Continually monitor influencers/KOL campaigns thru social listening tool to define ROI and improve social rankings.
  • Incorporate best practices in digital marketing guidelines for the markets.

Owned digital channels (Line, Kakao)

  • Identify key local social media to build brand awareness and customer engagement.
  • Support local teams to build owned media channels recruitment, planning and content.


The ideal candidate should be self-motivated, on-trend with current social and digital marketing updates, with good verbal and written communication skills, and a team player.

  • Bachelor's degree in Business/ Marketing
  • Minimum of 7+ years of experience in a marketing management position
  • Proven experiences in digital marketing and PR 
  • Superior knowledge and understanding of the digital and social media landscape in Asia Pacific
  • Good experience and understanding of retail marketing and customer relationship management
  • Excellent communication, research, presentation and creative skills
  • Strong analytical skills
  • Organized, good project management skills, and a team player
  • Confident, passionate and enthusiastic attitude
  • Full knowledge of MS Office
  • Fluent in English

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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