Regional E-retailing Manager

  • Company: Fresh Hong-Kong
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: FRSH00063
  • Date of publication: 2018.04.09

Position

>  Devise digital marketing strategies and digital activity calendar for different markets
>  Develop microsites with e-tailers and supervise production agencies
>  Merchandise Fresh microsites in-line with global direction and manage campaign updates with each e-tailer
>  Drive online traffic through active digital activities with e-tailers and online advertising campaigns
>  Increase brand exposure on social media platforms via close partnership with retailers and manage content development
>  Track, evaluate and compile reports on the effectiveness of digital marketing activities for evaluation and improvements
>  Plan and control budget for digital marketing


Profile

  • With at least 5 years solid experience in digital, open to all luxury industries
  • Sound knowledge of developing websites, digital and social media marketing, including SEM, web analytics and online advertising
  • Strong sense in digital channels and content development
  • Excellent command of written and spoken Chinese and English, Korean will be an added advantage
  • Close to consumer trends and have a passion for luxury retail
  • Analytical, organized and detail-minded
  • Creative, proactive, digital savvy
  • Collaborative and good team-player

Additional information

Relationships

  • Internal: TR team, regional and global digital team
  • External: Retailers, agencies and production house
  • Team: Marketing
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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