Regional Marketing Executive / Regional Senior Marketing Executive - Travel Retail

  • Company: Fresh Hong-Kong
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: FRSH00187
  • Date of publication: 2019.04.23



This role will work closely with the Marketing team to support product launches, HPP and events, promotions, collaterals and to compile reports, with a focus to support EU and US markets.


Product Marketing:

  • Assist the development of TR of assortment as well as retailer and market exclusive
  • Manage sets, samples and collaterals


  • Support the team to roll out campaigns and ensure proper execution and consistent messaging to increase awareness and engagement
  • Prepare effective communication materials on product launch, including online and offline
  • Collaborate with retail team to plan and implement retail marketing events/programs to help drive traffic, engagement and conversion


  • Increase brand exposure on digital and social media platforms via close partnership with retailers
  • Help support content development


  • Compile sell-thru report, launch and promotion reports to evaluate ROI for constant improvements
  • Regularly monitor key competitor's activities and conduct market analysis


  • Minimum 3 years of marketing/ digital/ retail experience gained in beauty, travel retail or luxury retail industry
  • Degree in Marketing / Digital/ Business / Communication or related disciplines
  • Knowledge in digital and social media marketing is a plus
  • Analytical, organized, flexible and detail-minded
  • Excellent command of English and Chinese; fluent Putonghua is a must
  • A good team player with outstanding communications skills

Additional information


  • Internal: TR team, regional marketing
  • External: Retailers, agencies and production house
  • Team: Marketing

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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