Regional Media Manager

  • Company: Christian Dior Far East Ltd.
  • Location: Hong Kong
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 10 years
  • Reference No.: CDC02725
  • Date of publication: 2019.06.27

Position

1. Regional Media budget support & control - PRINT, OOH, DIGITAL

  • Ensuring media budget for each market is in alignment with confirmed budget brief (medium i.e. PRINT, OOH, DIGITAL - social media / Native / SEM and categories i.e. Women / Men / FJ / Watches / Eyewear).
  • Media spending and decision control on regular media planning / special projects for ATL / BTL.
  • Keep tracking on spending evolution for each market by month / quarter / year.

2. Regional Media buying plan control

  • Work closely and develop a media plan in yearly basis and tight monitoring on monthly basis.
  • Help each local market for complying global Media direction and guideline into each media plan.
  • Coordinate with LVMH Media and Paris Media office for all space buying activities, to go through with all pre-set media guidelines.

3. Regional Media visual selection / support / control

  • Visual selection according to the market buying practices.
  • Outdoor special project visual development / support / control.
  • Sister brands (LVMH Watches / Safilo Sunglasses) visual synergy / control.
  • Provide valid advice to each market, to optimize Dior's visibility with a reasonable budget.
  • Sharp eyes to propose any visibility opportunity for the brand in each market.

4. Regional Media coordination and supports (Internal / External)

  • Coordination with Paris media office.
  • Coordination with the other departments (merchandising, operations etc.) within the regional office on all media related matters.
  • Coordination and good communications within Regional media team.
  • Coordination with appointed ad / production agencies.

5. Leading Out-of-the-box projects

  • Creative-minded to propose 360 - both online and office projects to support each opening / event / pop-up.
  • Proposal creation, implementation and ideas to leverage also to the needs of each local market.
  • Timing control to deliver each project in a duly manner and proceed validation process in Paris.

6. Strong Digital Media skills set

  • Coordination on Regional social media calendar with the team and aligning with budget allocation per month.
  • Media recommendation on Display and executions, consolidate all preview links to Paris validation.
  • Lead the local team for sustaining owned-social media account and work with Paris, regional and local team on monthly calendar, materials, timeline and validation.
  • Guidance given to local markets to work on SEM plan and budget, evaluate / analysis with the team on each campaign's performance, to identify the action plans to optimize for each market.
  • Lead Korea team and Paris media, communication and eCommerce team on social media and SEM activities, to keep a promising ROI on eCommerce business.
  • Explore and identify each new digital media opportunitiy, to excite and recruit new young customers.

 


Profile

  • Degree holder in Media or Advertising or other related disciplines
  • Minimum 12 to 14 years of working experience (including 3 to 4 years of management experience), preferably in luxury / advertising agency industry
  • Previous experience in retailing of luxury goods and services or 4As ad agency related industry is recommended
  • General computer literacy, People management skill, Communication skill, Training and coaching skill
  • Languages: English, Cantonese, Mandarin, other language ability is an added advantage
  • Team player, creative minded, target-oriented, open-minded, flexible, fashion sense
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