Regional Merchandising Manager, Women's RTW & Furs

  • Company: Fendi Asia Pacific
  • Location: Hong Kong
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Merchandising
  • Experience required: Minimum 5 years
  • Reference No.: FEND00737
  • Date of publication: 2018.06.20


Key Objective

This job contributes to company success through leading Women's Ready-to-Wear and Furs categories merchandising. Coordinating and participating in the buying session, study and define the product assortment according to the specificity of each Asia Pacific markets.  Provide product training. Work closely with VM, PR and Marketing teams on key projects, launches and commercial activities.


Main Responsibilities

Responsibilities include but are not limited to the following:


  • To study and define the product assortment according to the specificity of each Asia Pacific markets
  • To prepare the seasonal OTB
  • To attend the seasonal buying sessions in Milan to ensure the right merchandise is purchased for Asia Pacific in the right quantity to achieve targeted sales projections and sell-throughs                         
  • To distribute WRTW and Furs merchandise information and order details to Regional Business Planning, Regional Merchandise Planning and stores after each buying
  • To prepare sales forecast co-ordinate on re-ordering of merchandise


Merchandising, Product Training & Display

  • To propose remerchandising of store during new seasons products launch and season end sale
  • To analyze sales performance through sell-through analysis & propose action plan
  • To identify training needs and prepare training materials on WRTW and Furs products
  • To review and discuss with regional VM on guidelines to visual merchandising and store on display according to Italy guidelines / new merchandise/ launch schedule / advertising & promotion program / image / sales and stock level
  • To arrange retail pricing for all markets. To be in line with pricing policy and global positioning set by HQ
  • To propose season and discount and control discount to be in line with budget


Commercial Follow-up

  • To prepare monthly reports on Merchandises' comments
  • To review sales and sell-thru analyses and propose action plans if necessary
  • To follow up the development of quality and after sales services
  • To conduct market research on customer behavior, market trend, competitors' price and product offer


Job Requirements

  • Degree holder in Business, Merchandise or related discipline
  • Minimum 5 years working experience of Merchandising in luxury retail industry
  • Able to work independently but also collaboratively with cross functional teams
  • Attention to details with good analytical skills and is numerically sensitive
  • Excellent fashion and market sense especially in retail industry
  • Good interpersonal and communication skills
  • Excellent command in written and spoken English
  • Proficient in Microsoft office including Excel and PowerPoint

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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