Regional Merchandising Manager, Women's Shoes

  • Company: Fendi Asia Pacific
  • Country/Region: Hong Kong
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Merchandising
  • Experience required: Minimum 5 years
  • Reference No.: FEND01223
  • Date of publication: 2019.07.31


Key Objective

This job contributes to company success through managing the Fendi Women's Shoes category in the merchandising function. Coordinating and managing each buying session, study and define the product assortment according to the specificity of each Asia Pacific markets. Support product training to markets. Work closely with VM, PR and Marketing teams on key projects, launches and commercial activities.


Job Duties

Responsibilities include but are not limited to the following:


  • Analyze and define the product assortment according to the specificity of each Asia Pacific markets
  • Attend the seasonal buying sessions to ensure the right merchandise is purchased for Asia Pacific in the right quantity to achieve targeted sales projections and sell-throughs
  • Consolidate merchandise information and order details to share with Regional Business Planning, Regional Merchandise Planning and stores after each buying
  • Facilitate in the preparation of sales forecast co-ordinate on re-ordering of merchandise


Merchandising, Product Training & Display

  • Support the remerchandising review of store during new merchandise launch and season end sale
  • Analyze sales performance through sell-through analysis & propose action plan
  • Support the preparation of training materials on Merchandise
  • Work with regional VM on guidelines to visual merchandising and store on display according to Italy guidelines / launch schedule / advertising & promotion program / image / sales and stock level
  • Arrange retail pricing for all markets, in line with pricing policy and global positioning set by HQ


Commercial Follow-up

  • Prepare weekly and monthly reports on Merchandises' comments
  • Follow up the development of quality and after sales services
  • Conduct market research on customer behavior, market trend, competitors' price and product offer


  • Degree holder in related disciplines
  • At least 5 years' or above solid merchandising experience in high-end fashion and preferably shoes brand
  • Familiar with both local and overseas market situations and trends
  • Sound analytical skills and sensitive with numbers
  • Good organizational and excellent communication skills
  • Proficient in MS office especially Excel & PowerPoint
  • Excellent command of both written and spoken English
  • A good team player and fast learner
  • Self-motivated with ability to perform under pressure
  • Able to work independently but also collaboratively with cross functional teams
  • Strong fashion sense with passion in providing excellent customer service

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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