REGIONAL PR&COMMUNICATIONS DIRECTOR, GREATER CHINA&ASIA PACIFIC

  • Company: Celine China
  • Country / Region : China
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: CELI01866
  • Date of publication: 2020.09.23

Position

KEY RESPONSIBILITIES

STRATEGY

1 DEVELOP AND IMPLEMENT REGIONAL PR, DIGITAL, MEDIA AND CELEBRITY STRATEGIES FOR WOMEN'S AND MEN'S CATEGORIES IN LINE WITH GLOBAL PRIORITIES THAT WORK TO STRENGTHEN BRAND AWARENESS AND MAXIMISE CLIENT RECRUITMENT

2 MANAGE THE STRATEGIC VISION ACROSS THE REGION, ENSURING ALIGNMENT AND COHESION BOTH INTERNALLY AND EXTERNALLY

3 TAKE THE LEAD IN BUILDING BUDGETS WHICH OPTIMISE BRAND EXPOSURE AND DELIVER THE KEY STRATEGIC OBJECTIVES SET IN COLLABORATION WITH THE CENTRAL TEAM

4 BUILD AN INNOVATIVE MEDIA STRATEGY EFFICIENTLY TO OPTIMISE THE BALANCE OF COST AND REACH

DIGITAL FOCUS

5 DRIVE STRATEGY THROUGH DEVELOPING DIGITAL CHANNELS, SOCIAL MEDIA PRESENCE AND ANIMATION, AS WELL AS OPTIMISING ALL POINTS OF THE CLIENT JOURNEY THROUGH DIGITAL PLATFORMS

6 HARNESS INTERNAL AND EXTERNAL RESOURCES TO EXECUTE THE REGIONAL STRATEGY WITH A DIGITAL-FIRST MINDSET

7 WORK CLOSELY WITH THE CENTRAL TEAM TO HIGHLIGHT EMERGING DIGITAL TRENDS AND ADVISE ON RELEVANT AND ENGAGING SOCIAL MEDIA CONTENT TO AMPLIFY FOLLOWER ENGAGEMENT

8 WORK IN PARTNERSHIP WITH THE CENTRAL TEAM TO DEVELOP AND DEPLOY CONTENT ACROSS MULTIPLE OWNED AND EARNED LOCAL CHANNELS

PR

9 ENSURE THE EFFECTIVE MANAGEMENT OF PR AGENCIES ACROSS THE REGION, ESPECIALLY CHINA AND KOREA, REVIEWING PARTNERSHIPS AND OPTIMISING OUTPUT FOR EACH MARKET

10 CONTINUALLY DEVELOP AND MAINTAIN STRONG RELATIONSHIPS WITH PRESS, KOL'S, CELEBRITES AND AGENCIES TO MAXIMISE PR EXPOSURE, MEDIA COVERAGE AND EDITORIALS ACROSS ALL PLATFORMS

11 LEAD CRISIS COMMUNICATION RESPONSES ACROSS THE REGION IN CLOSE COORDINATION WITH THE REGIONAL LEADERSHIP TEAM AND THE CENTRAL TEAM

LEADERSHIP

12 LEAD, MOTIVATE, COACH AND DEVELOP THE DIVERSE TEAM OF PR AND MEDIA TALENTS ACROSS MULTIPLE GEOGRAPHIES TO ENSURE MAXIMUM DEDICATION AND CONTINUOUS IMPROVEMENT

13 BUILD STRONG PARTNERSHIPS WITH REGIONAL TEAMS SUCH AS RETAIL, MERCHANDISING, E-COMMERCE AND CRM TO ALIGN ON DIGITAL, PR AND MARKETING PRIORITIES AND THEN SUPPORT THEIR EFFORTS TO MAXIMISE SALES


Profile

IDEAL PROFILE AND EXPERIENCE

EDUCATION : EDUCATED TO DEGREE LEVEL OR EQUIVALENT

EXPERIENCE : 10+ YEARS EXPERIENCE IN LEADERSHIP OF MARKETING AND PR, WITH A SPECIFIC FOCUS ON DIGITAL AND CHINA. A BACKGROUND WITHIN LUXURY RETAIL IS A DISTINCT ADVANTAGE. IT IS ESSENTIAL TO HAVE A TRACK RECORD OF DELIVERING RESULTS ACROSS MULTIPLE GEOGRAPHIES.

SKILLS & PERSONAL ATTRIBUTES:

1 DEEP UNDERSTANDING AND EXPERIENCE OF DIGITAL MARKETING AND SOCIAL MEDIA

2 GOOD KNOWLEDGE OF CHINA AND A TRACK RECORD OF LOCAL RELATIONSHIP BUILDING

3 EXCELLENT REPUTATION IN THE INDUSTRY, HOLDING STRONG RELATIONSHIPS WITH KEY MEDIA PARTNERS AND ACROSS A BROAD BASE OF RELEVANT KOL'S

4 ABILITY TO BUILD AND MAINTAIN KEY RELATIONSHIPS WITH BRAND AMBASSADORS

5 EXTENSIVE KNOWLEDGE OF THE DIVERSITY OF CONSUMERS IN THE REGION

6 PROVEN ABILITY TO BUILD MULTI-PLATFORM STRATEGIES THAT ACHIEVE RESULTS

7 EXPERIENCE OF BUILDING RELATIONSHIPS AND MANAGING TEAMS ACROSS MULTIPLE GEOGRAPHIES

8 EXCELLENT WRITTEN AND VERBAL COMMUNICATION SKILLS WITH A STONG SENSE OF LUXURY AND A CREATIVE MINDSET

9 ABILITY TO WORK CLOSELY WITH CENTRAL AND REGIONAL TEAMS WHILE BEING VERY HANDS-ON

10 STRONG AND EFFECTIVE INTERPERSONAL, LEADERSHIP AND MANAGEMENT SKILLS, EMBODYING THE ATTRIBUTES OF A TEAM PLAYER

11 THE FLEXIBILITY TO TRAVEL BOTH REGIONALLY AND INTERNATIONALLY AS AND WHEN REQUIRED

LANGUAGES : FLUENCY IN BOTH MANDARIN AND ENGLISH IS ESSENTIAL

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Fashion & Leather Goods

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