Regional Public Relations Manager #CDC03932

Position

The Purpose

To plan and manage all public relations and editorial aspects for Hong Kong and Asia Pacific region.
To build and enhance relationship with press and celebrities, negotiate the best possible coverage for the brand, also to ensure the most effective buy and usage of the public relations samples.

Key Responsibilities

To formulate public relations strategies, budget and action plan for the region.
To ensure all public relations strategies and directions are effectively executed.
To monitor and evaluate public relations and editorial results, and to identify areas of improvement.
To build and enhance relationship with media and celebrities.
To manage sample buy and to monitor overall sample arrangements for the region.
To manage all public relations and editorial related information and materials
To provide guidance and supervision to sub-ordinates in Hong Kong and Asia Pacific offices.
To develop and monitor public relations budget.
To prepare, organize and launch public relations activities.
To coordinate and implement promotion activities.
To work with Merchandising team for new product launches.
To perform other regional projects as assigned.

Education & Professional Qualifications

Work Experience

Skills & Qualities

Proficiency in Microsoft computer applications (Excel, Word, PowerPoint) and email skills required
Knowledge in SQL or CRM system is an advantage
Excellent command of written and spoken English and Chinese, proficient in French will be an advantage
Excellent presentation, interpersonal and communication skills
Self motivated, creative thinking and highly committed with positive attitude
Strong multi-tasking skills and able to work under pressure
Good understanding of luxury fashion brands or retail industry will be an advantage
Overseas travelling as when required
Occasionally work on events over weekend

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