Regional Public Relations Manager

  • Company: Christian Dior Far East Ltd.
  • Country / Region : Hong Kong
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 10 years
  • Reference No.: CDC03932
  • Date of publication: 2021.04.07


The Purpose

  • To plan and manage all public relations and editorial aspects for Hong Kong and Asia Pacific region. 
  • To build and enhance relationship with press and celebrities, negotiate the best possible coverage for the brand, also to ensure the most effective buy and usage of the public relations samples.

Key Responsibilities

  • To formulate public relations strategies, budget and action plan for the region.
  • To ensure all public relations strategies and directions are effectively executed.
  • To monitor and evaluate public relations and editorial results, and to identify areas of improvement.
  • To build and enhance relationship with media and celebrities.
  • To manage sample buy and to monitor overall sample arrangements for the region.
  • To manage all public relations and editorial related information and materials
  • To provide guidance and supervision to sub-ordinates in Hong Kong and Asia Pacific offices.
  • To develop and monitor public relations budget.
  • To prepare, organize and launch public relations activities.
  • To coordinate and implement promotion activities.
  • To work with Merchandising team for new product launches.
  • To perform other regional projects as assigned.


Education & Professional Qualifications

  • Bachelor Degree or above in Marketing or related discipline

Work Experience

  • Minimum 8 years of relevant working experience in the high-end niche market
  • Previous experience in operational PR experience is preferable
  • Retail product knowledge is an advantage

Skills & Qualities

  • Proficiency in Microsoft computer applications (Excel, Word, PowerPoint) and email skills required
  • Knowledge in SQL or CRM system is an advantage
  • Excellent command of written and spoken English and Chinese, proficient in French will be an advantage
  • Excellent presentation, interpersonal and communication skills
  • Self motivated, creative thinking and highly committed with positive attitude
  • Strong multi-tasking skills and able to work under pressure
  • Good understanding of luxury fashion brands or retail industry will be an advantage
  • Overseas travelling as when required
  • Occasionally work on events over weekend

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

Discover the business group & the Houses