Retail Manager

  • Company: Guerlain Asia Pacific
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 5 years
  • Reference No.: GUER01039
  • Date of publication: 2018.09.12


Responsibilities: 1. Sales Management & Retail Operation - Achieve the business objectives in terms of sell-out, sell-thru, sell-in, market share and ranking, operating profit, cash and other sales performance indicators (AUS & IPT) - Develop, enhance and maintain target ranking or position in various department stores, especially in Guerlain Total Distribution Panel - Manage closely on budgeted and actual sell-in - Achieve the set objective/target by point of sales for promotions and launch of new products - Follow up on total sell-thru activity (by counters and by products) - Closely aware of competitor's performance with reporting and actions - Keep track on new products performance both on qualitative and quantitative aspects. Work closely with Marketing team for marketing/promotional plan to promote novelty products - Governed by Retail Excellence - Check on store invoices, daily briefing record, CRM redemption and monthly stock count during regular shop visit 2. Stock Management - Ensure the stock control and stock holding level at counters - Review new product forecasts and establish selling plan with Marketing team - Work with Senior Forecaster to provide input on forecast of Future Master System - Manage discontinuation and phase-in/phase out 3. BAs Management - Supervise and manage all frontline staff - Oversee the daily operation of counters and BA management to ensure company guidelines are strictly followed and respected - Act as a "bridge" between the sales force and general management to provide timely feedback on all issues - Improve BA productivity per counter by coaching and motivating staff - Implement "Best Employer" practice and Retail Excellence Program - Work closely with RS and Training Manager to review the performance standard; select the right candidate as the "brand ambassador", and to review the results of the Mystery Shopping Program - Enhance and review BA salary system. Setting and implementation of salary structure on basic salary, commission and incentive plan - Review and propose BA incentive plan to maximize motivation respecting the pre-set budget guidelines - Ensuring the system always in line with Hong Kong labor law and is motivating and justify with the staff role and responsibilities 4. Expenses/Cost Control - Follow closely on Purchase Order procedure - Monitor and work closely with SSC team of the responsible Sell-in and Sell-out cost centers - Work closely with SSC team on the post-promotion administrative schedule and also counter operation so as to tie in the deadline of specific cut-off date and payment date 5. Communication - Aware of competitors' trend and performance for strategic sales planning - Implement trade marketing plan - Maintain close contacts with the trade at the store level to maximize brand growth - Collect information on overall department store activities and development for supporting the business development of Brand Manager


Requirements: >  Degree holder with over 3 years' sales management experience in cosmetics or luxury products or higher segment consumer goods, with department store and retailing experience would highly prefer >  Strong negotiating and interpersonal communication skill >  Excellent analytical and presentation skill >  Good command of English, both conversational and written. Fair Mandarin is a plus. >  A result-driven achiever with ambition, motivation and dynamism >  Hardworking and mature implementer with a strong sense of responsibility and assertiveness >  A "people" style management with strong leadership and ability to develop a strong team to drive towards achievement of target >  Work closely with other departments and staff in office to ensure a smooth operation of the team

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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