Retail Manager

  • Company: Guerlain Asia Pacific
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 2 years
  • Reference No.: GUER01176
  • Date of publication: 2018.10.30




1. Sales Management & Retail Operation

  • Achieve the business objectives in terms of sell-out, sell-thru, sell-in, market share and ranking, operating profit, cash and other sales performance indicators (AUS & IPT)
  • Develop, enhance and maintain target ranking or position in various department stores, especially in Guerlain Total Distribution Panel
  • Manage closely on budgeted and actual sell-in
  • Achieve the set objective/target by point of sales for promotions and launch of new products
  • Follow up on total sell-thru activity (by counters and by products)
  • Closely aware of competitor's performance with reporting and actions
  • Keep track on new products performance both on qualitative and quantitative aspects. Work closely with Marketing team for marketing/promotional plan to promote novelty products
  • Governed by Retail Excellence
  • Check on store invoices, daily briefing record, CRM redemption and monthly stock count during regular shop visit

 2. Stock Management

  • Ensure the stock control and stock holding level at counters
  • Review new product forecasts and establish selling plan with Marketing team
  • Work with Senior Forecaster to provide input on forecast of Future Master System
  • Manage discontinuation and phase-in/phase out

3. BAs Management

  • Supervise and manage all frontline staff
  • Oversee the daily operation of counters and BA management to ensure company guidelines are strictly followed and respected
  • Act as a "bridge" between the sales force and general management to provide timely feedback on all issues
  • Improve BA productivity per counter by coaching and motivating staff
  • Implement "Best Employer" practice and Retail Excellence Program
  • Work closely with RS and Training Manager to review the performance standard; select the right candidate as the "brand ambassedor", and to review the results of the Mystery Shopping Program
  • Enhance and review BA salary system. Setting and implementation of salary structure on basic salary, commission and incentive plan
  • Review and propose BA incentive plan to maximize motivation respecting the pre-set budget guidelines
  • Ensuring the system always in line with Hong Kong labour law and is motivating and justify with the staff role and responsibilities

4. Expenses/Cost Control

  • Follow closely on Purchase Order procedure
  • Monitor and work closely with SSC team of the responsible Sell-in and Sell-out cost centers
  • Work closely with SSC team on the post-promotion administrative schedule and also counter operation so as to tie in the deadline of specific cut-off date and payment date

5. Communication

  • Aware of competitors' trend and performance for strategic sales planning
  • Implement trade marketing plan
  • Maintain close contacts with the trade at the store level to maximize brand growth
  • Collect information on overall department store activities and development for supporting the business development of Brand Manager
  • Work closely with other departments and staff in office to ensure a smooth operation of the team



  • Degree holder with over 3 years' sales management experience in cosmetics or luxury products or higher segment consumer goods, with department store and retailing experience would highly prefer
  • Strong negotiating and interpersonal communication skill
  • Excellent analytical and presentation skill
  • Good command of English, both conversational and written.  Fair Mandarin is a plus.
  • A result-driven achiever with ambition, motivation and dynamism
  • Hardworking and mature implementor with a strong sense of responsibility and assertiveness
  • A "people" style management with strong leadership and ability to develop a strong team to drive towards achievement of target

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group