Retail Manager - Travel Retail

  • Company: LVMH Fragrance Brands Hong Kong
  • Country/Region: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 5 years
  • Reference No.: LVMHFB00981
  • Date of publication: 2020.01.08



  • Maximize retail sales in assigned doors to grow market share, ranking and productivity of each counter in the dedicated markets (Hong Kong, Macau, GUAM).
  • Achieve sell-out targets for the assigned perimeter.
  • Manage, supervise, coach and motivate BC's and GS.
  • Ensure excellence in the execution in POS and guarantee the brand image in POS aligned with the brand's standards and guidelines.
  • Coordinate in-store promotions and events execution.


Retail Sales Development:

  • Build with the Area Manager the sell-out objectives by brand and by category for the area and per door.
  • Identify and build with the Area Manager the yearly sell-out strategy to gain in market share.
  • Propose and recommend proactively corrective sell-out actions to improve the business and seize potential
  • opportunities.
  • Build a close relationship with the Perfumes & Cosmetics airport/terminal/store retail management.
  • Provide monthly sell out reports.
  • Conduct field analysis: gather and communicate information about our sell out as well as competition activities and make
  • recommendation to the Area Manager.

Management of Sales Force:

  • Recruit, motivate and manage Beauty Consultants & Promoters.
  • Communicate sales monthly objectives to BCs and follow-up on their achievement.
  • Work, implement and follow-up on an incentive plan aligned with the sell-out objectives.
  • Motivate BCs to have team spirit and be goal driven.

Brand Image, Marketing & Merchandising:

  • Visit the POS on a regular basis in order to monitor stock levels, merchandising displays, product mix and take corrective
  • measures when necessary.
  • Implement the Merchandising and Marketing strategy: be fully responsible for Merchandising execution, implement the
  • planograms per door according to the agreed assortments, ensure the marketing guidelines are applied.
  • Plan, order and monitor testers, POS materials.
  • Liaise with the contractors on the promotion set up and order transparencies for the POS and promotion sites.
  • Install new counters ensuring qualitative execution and follow up.

Animations Management:

  • Coordinate the animations implementation to achieve the objectives: prepare the brief based on competition activities
  • and field experience, coordinate with the visual merchandising the set-up installation, set the sell-out target with the Area
  • Manager and build effective 360 activation plan to achieve the target in respect with the given budget, in charge of
  • animations report.
  • Recommend extra opportunities to have extra space, visuals, promotion events etc.


  • Collaborate with Regional Train to train BCs on new product, sales techniques, product knowledge, and coach them on
  • performance skills.
  • Ensure grooming standards, sales techniques, product knowledge are well respected.
  • Conduct store visits to ensure training & coaching are optimal and identify future training needs.
  • Assess Beauty Consultants performance on a yearly basis.



Criteria for performance evaluation:

Key Skills and Competencies

  • Ability to build a retail strategy aligned with market and consumers needs to reach sales targets.
  • Ability to lead, motivate and improve productivity of Beauty Consultants.
  • Ability to demonstrate excellent selling skills.
  • Strong skills in anticipating needs and demonstrating a proactive approach to job duties.
  • Ability to build strong relationships with retailers at shop floor and at office level.
  • Excellent communication skills (verbal, written, interpersonal).
  • Flexible personality to take on new challenges.
  • Excellent competencies in Excel spreadsheets, working with figures and budgets.
  • Knowledge in beauty industry is a plus, not required.


  • Minimum 3 years experience in a retail and sales oriented position.
  • Strong in leadership and in people management.
  • Experience in building effective teams.
  • A result-driven achiever with ambition, motivation, autonomy.
  • Willing to travel extensively.
  • English and Mandarin Compulsory.
  • Computer literacy-Word/PowerPoint/Excel.

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group