Retail Manager - Travel Retail

  • Company: Parfums Christian Dior Far East
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 5 years
  • Reference No.: PCD16233
  • Date of publication: 2019.08.08


The Retail Manager will serve as the ultimate brand ambassador, maximizing the ranking and productivity of each Beauty Counter and supporting, coaching, and motivating Counter Managers and Beauty Consultants. This role is strategically very important considering that Hong Kong and Macau are the most visible areas within Asia Pacific's Travel Retail. The Retail Manager position is the most senior Travel Retail position within the organisation and offers the potential for excellent career advancement opportunities as a result of an efficient, quality performance.  


Main Responsibilities:

1. Retail Sales Development:

  • Build the sell-out objectives with the Area Sales Manager
  • Develop sales and manage sales performance by store to attain targets
  • Co-ordinate with the Sell-In team in order to ensure efficient order taking and stock processing to ensure optimum inventory in stores
  • Compile monthly sales reports and deliver to management
  • Communicate competition's marketing activity to management

2. Management of Sales Force:

  • Communicate sales objectives to Beauty Consultants and follow-up on their achievements
  • Work, implement, and follow-up on an incentive plan in consistency with sell-out objectives
  • Conduct regular counter visits and ensure the development of Counter Managers and/or Beauty Consultants through regular praise
  • Motivate Beauty Consultants to have excellent team spirit and be goal oriented
  • Ensure that Beauty Consultants abide by the Parfums Dior Art of Selling and express PCD's Brand values throughout their customer service
  • Liaise with the training team to ensure that Beauty Consultants attend the mandatory training courses and follow-up on coaching sessions done by both trainers and retail managers
  • Recommend work hour and shift allocations by store
  • Plan & control the expense budget

3. Brand Image, Marketing & Merchandising:

  • Enhance Dior's Brand Image through visual merchandising, Beauty Consultants physical upkeep, and POS activities
  • Communicate all Dior Marketing and animation plans to retailers' operations and sales staff
  • Be fully responsible for all Merchandising Execution
  • Plan, order and monitor testers, POS materials, and promotional visuals per store

4. Animations Management:

  • Organize all visuals and promotional events
  • Organize and report feedback for each promotional event


Qualifications & Skills:

  • Minimum of 5 years' experience in Retail at a senior level
  • Great team building and performance management skills
  • Strong leadership skills
  • Excellent interpersonal skills and communication skills
  • Result-driven with a solid sense of ambition and dynamism
  • Good sense of responsibility and independence

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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