Senior Assistant Merchandise Manager, Spirits

  • Company: DFS Group Limited (Hong Kong)
  • Location: Hong Kong
  • Business group: Selective retailing
  • Contract type: Permanent Job
  • Function: Merchandising
  • Experience required: Minimum 5 years
  • Reference No.: DFS00238
  • Date of publication: 2018.06.27


The Senior Assistant Merchandise Manager has full merchandising accountabilities for a segment of business. This segment could be defined by brand or by division.  Accountabilities include developing and executing a strategy for a segment of business in support of the overall category/department strategy; responsible for assortment and promotional planning; and developing pricing strategies.  Working in conjunction with the MM, the Sr. Assistant is responsible for vendor relations, cost negotiation and product development.


Develop Category and Assortment Strategy

  • Develops and communicates an inspired vision and strategy for a segment of a department business. 
  • Formulates an assortment strategy that is consistent with overall business strategy. 
  • Defines and leads the development and execution of the key business drivers (key brands, items and stores).
  • Working with the MM, monitors the proper execution of the merchandise strategy at the division and location level; takes appropriate action when necessary. 
  • Drives and executes the brands' floor space planning and allocation for all key locations.
  • Works closely with the team partners specifically MM, Planner, Division Merchandise Manager and Distributor to ensure they are aligned with the merchandise strategy and executing appropriately. 
  • Evaluates performance ongoing with MM, brand partners, planning, division and distribution merchandising team and take action as appropriate.
  • Works with the MM to determines seasonal transition strategies.
  • Works with the MM to determines appropriate promotional strategies.
  • Monitors performance on newly developed products, determines further opportunities based on results.
  • Interprets trends appropriate to Japanese, Chinese and local consumers.
  • Selects/deletes assortments as appropriate. 
  • Working with the MM, develops brand exclusives, promotional and sampling strategies.


  • Delivers sales, gross margin and turnover goals for assigned business segment.
  • Works closely with the MM, planning, division and distribution partners to develop and manage financial plans for the business segment.

People Development

  • Encourages and supports the development of our talented people. Offers honest and constructive feedback to team members fostering individual development. 
  • Develops and maintains a formal plan for self-development and career advancement.

Brand Management

  • Identifies and develops emerging brands for the core customers.
  • Promotes a "win-win" approach with all key brand partners.
  • Maximizes key brands value proposition for our customers by working closely with brands and communicating strategic customer needs. 
  • Develops assortment strategy for products that are exclusive to DFS or have limited distribution.
  • Drives decision-making and problem solving on brand partner issues.

Division Partner Relations

  • Develops and maintains effective working partnership with divisions particularly Division Merchandise Managers and Distributors.

Additional information


  • Business Acumen
  • Customer Focus
  • Dealing with Ambiguity
  • Interpersonal Savvy
  • Problem solving
  • Decision quality
  • Presentation Skills


  • Minimum of 1 year of merchandising experience in a buying office
  • International mobility, for career advancement opportunities, to San Francisco, Hawaii, Hong Kong, Singapore and other major Asia-Pacific cities
  • Commitment of 3 - 5 years career development with DFS

Selective retailing

Because each customer is unique, the Group's Selective Retailing labels offer every single one the shopping experience.

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