(Senior) Brand Manager

  • Company: Moët Hennessy Diageo China
  • Country/Region: China
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00283
  • Date of publication: 2020.02.17

Position

RESPONSIBILITIES:  

  • To assist Brand Director/Marketing Manager in developing brand business and communication strategy according to Company's strategy.
  • To develop and implement ATL and BTL program plans according to the agreed brand strategy and measure their results.
  • To continuously seek and develop business opportunities to drive brand growth.
  • To coach brand team member.
  • Responsible for internal control to make sure the process runs smoothly and is aligned with the policies/procedures.
  • Together with Brand Director/Marketing Manager to develop the brand annual marketing plan.
  • To implement brand plans on time and within budget, monitor progress and results and propose changes where appropriate.
  • To work closely with external agencies and internal field team to develop promotional plans and material.
  • To develop relationships with trade outlets in order to conclude promotional event in conjunction with field management.
  • To conduct regular trade visits and consumer research.
  • To assist in the development of all marketing activities (ATL/BTL) and act as team leader in its implementation with field managements.

Profile

REQUIREMENTS: 


Education: 

  • Bachelor degree is required. 

 

Languages: 

  • Fluent in spoken & written Mandarin & English. 

 

Professional experience & know how: 

  • Minimum 5-7 years marketing experience within a variety of consumer goods environments (including development and launch of new products).
  • Good marketing sense and insights on consumer understanding brand management knowledge on the brand positioning/ social digital communication / e-commerce / promotion / merchandising. 

 

Technical & management skills: 

  • Objective and result oriented.
  • Priority setting and follow up.
  • Time management.
  • Cost control.

 

 Personal & interpersonal skills: 

  • A high degree of personal presence with good networking, influencing and communication skills.
  • Good negotiation and strong social skills.
  • Highly motivated individual, energetic, enthusiastic and team orientated.
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