• Company: Bulgari S.P.A.
  • Country/Region: Italy
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: BULG03362
  • Date of publication: 2019.10.17





The Senior Digital Content editor is responsible for planning and coordinating content display across Bulgari digital channels, in line with the Company objectives and the overall Global Marketing & Communication strategy.



  • Ideate the brand's tone of voice and storytelling messages that are diffused across multiple platforms from social media, client facing materials, e-mailing & DEM, and outside partners
  • Create, lead and execute multi-channel, objectives-based editorial content
  • Develop content strategies and storytelling together with other teams to time 360 strategies around product launches, corporate messages, events, etc.
  • Provide full range of editorial support; define the editorial line of Bulgari digital channels, edit text for clarity and accuracy; consult on and/or select images to accompany written materials
  • Collaborate with other departments and business stakeholders, and coordinate agencies, copywriters/freelancers, and external contributors to ensure consistency in style, tone, branding and quality of digital content
  • Create email marketing content and special and OTO (one to one) messaging from sales reps to customers accordingly to the Omnichannel briefing
  • Measure, track, and optimize performance to boost brand marketing activities
  • Optimize editorial content according to SEO guidelines


Qualifications / Professional Capabilities

  • Bachelor's degree
  • Native English speaker
  • Luxury affinity and understanding , ideally within a Luxury fashion journalism context
  • Minimum 5 years of experience in digital content management and creation, with proven copyediting/proofreading and writing skills
  • Understanding of SEO and the impact of keywords on performance


Soft Skills


  • Efficient and effective communication skills, both verbal and written
  • Ability to interact, convey ideas and influence internal clients & external agencies
  • Negotiation skills
  • Flexibility & speed
  • Stress Resistance
  • Project Management & planning 
  • Business acumen

Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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