SENIOR DIGITAL CONTENT EDITOR

  • Company: Bulgari S.P.A.
  • Country/Region: Italy
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: BULG03362
  • Date of publication: 2019.10.17

Position

SENIOR DIGITAL CONTENT EDITOR

 

Mission

The Senior Digital Content editor is responsible for planning and coordinating content display across Bulgari digital channels, in line with the Company objectives and the overall Global Marketing & Communication strategy.

 

Accountabilities

  • Ideate the brand's tone of voice and storytelling messages that are diffused across multiple platforms from social media, client facing materials, e-mailing & DEM, Bulgari.com and outside partners
  • Create, lead and execute multi-channel, objectives-based editorial content
  • Develop content strategies and storytelling together with other teams to time 360 strategies around product launches, corporate messages, events, etc.
  • Provide full range of editorial support; define the editorial line of Bulgari digital channels, edit text for clarity and accuracy; consult on and/or select images to accompany written materials
  • Collaborate with other departments and business stakeholders, and coordinate agencies, copywriters/freelancers, and external contributors to ensure consistency in style, tone, branding and quality of digital content
  • Create email marketing content and special and OTO (one to one) messaging from sales reps to customers accordingly to the Omnichannel briefing
  • Measure, track, and optimize performance to boost brand marketing activities
  • Optimize editorial content according to SEO guidelines

Profile

Qualifications / Professional Capabilities

  • Bachelor's degree
  • Native English speaker
  • Luxury affinity and understanding , ideally within a Luxury fashion journalism context
  • Minimum 5 years of experience in digital content management and creation, with proven copyediting/proofreading and writing skills
  • Understanding of SEO and the impact of keywords on performance

 

Soft Skills

 

  • Efficient and effective communication skills, both verbal and written
  • Ability to interact, convey ideas and influence internal clients & external agencies
  • Negotiation skills
  • Flexibility & speed
  • Stress Resistance
  • Project Management & planning 
  • Business acumen
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Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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