Senior Digital Executive

  • Company: Parfums Christian Dior Hong Kong
  • Country / Region : Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 2 years
  • Reference No.: PCD16792
  • Date of publication: 2021.02.10

Profile

Overview:

Develop digital marketing plan and execute monthly digital and social media activities in order to drive traffic, conversions and social presence for PCD Hong Kong with focus on online boutique.

Responsibilities:

  • Develop and implement digital marketing campaigns to include but not limited to search, performance campaign and social media marketing.
  • Update content for our website and online boutique.
  • Liaise with vendor and agency to leverage on the ever-changing consumer digital touch points and deliver creative digital content.
  • Collaborate with product team to define and produce impactful digital integrations into key activations and to follow-up on execution to maximise the effectiveness of digital campaign.
  • Track performance and prepare reports.
  • Other ad hoc tasks as required including but not limited to translations, budget maintenance and invoicing, sharing of best practice trends and activities and supporting PR tasks and events.

Requirements:

  • Degree qualified with 3+years experience in digital marketing and e-commerce related field, preferably in luxury industry.
  • Proven experience in digital marketing campaigns and content development.
  • Strong analytical mind.
  • Strong understand and experience working with Google Analytics.
  • Detail minded, proactive and creative.
  • Result and data driven.
  • Collaborative team player with a positive attitude.
  • Excellent command of written and spoken Chinese and English.
  • Passion for luxury retail and beauty industry.
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group & the Houses