(Senior) Digital Manager

  • Company: Moët Hennessy Diageo China
  • Country / Region : China
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00333
  • Date of publication: 2021.03.26



  • Participate in the multi-goal strategic workstreams & projects, provide professional suggestion & solution to guarantee the quality of the outcomes to meet the final business goal.
  • Build up the digital omni-channel social strategy and planning, develop presentations and social planning, and working closely with the brand and content team to achieve the final goal & KPI.
  • Support the different teams to amplify the Brand campaigns content creation by working on the brief.
  • Support Brand Team to orchestrate strategically the campaign on the different Chinese digital ecosystem/platform (including E-commerce).
  • Support & evaluate the activates and keep optimize the performance of social media account.
  • Participate the Social E-commence project, working closely with the EC & brand team to find out new business opportunity.
  • Deep dive into the current China social environment, research and share the latest trend and looking for the insight & opportunities. Keep track & analysis the competitor campaign & industrial best practice.
  • Liaise with different stakeholders (brand team, cross function team, etc) to demonstrate social strategy and guidance. To provide in-depth insight on social & digital information to serve the business needs.





  • Bachelor degree is required. 



  • Fluent in spoken & written Mandarin & English. 


Professional experience & know how: 

  • Minimum 5-10 years of general business experience (ideally in more than one business function); equivalent experience in leading management consulting firm with strategic planning experience
  • Expertise in the social, ecosystem area and key social platform (WeChat, Douyin, Weibo, RedBook, Zhihu, Bilibili, etc ). Fully understand the platform strategy, mechanism and features. 
  • Have a deep understanding of the performance marketing, traffic & content creation.


Technical & management skills: 

  • Good PC skills. Expert MS Excel and PowerPoint users
  • Excellent spoken and written English skills
  • Strong passion for and knowledge of digital communications and new medias
  • Good data analysis and project management skills


Personal & interpersonal skills: 

  • Entrepreneurial. Solid business sense and critical-thinking ability
  • Strong adaptability for growth and changes
  • Mature and credible interpersonal skills
  • Very strong communication skills
  • Good Team player & Outgoing