(Senior) Digital Tech and Innovation Manager

  • Company: Moët Hennessy Diageo China
  • Country/Region: China
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00264
  • Date of publication: 2019.09.23



  • Business Strategy :

- Be at the forefront of new tech and innovation for our brands

- Support MHDC's digital transformation process.

- Implement brand tech and innovation strategies (digital media, digital data/crm, innovation and e-retail, etc.).

- Develop the annual and on-going tech strategies and plans for the MH brands.                                        

- Establish programs to grow market share in China.

- Work on regular digital marketing trends/ information watch and competitive digital campaign analysis.


  • Marketing Support:

- Use digital marketing expertise to implement strategies and oversee programs to drive brand growth and build image and equity.

- Support creation and execution of both paid and social media plans.

- Collaborate with brand team and Maisons to design and execute tech integrations

- Conduct regular trade visits and consumer researches


  • Leadership:

- Be the focal point for all new Tech and Innovation projects.

- Be a unique creator of new and disruptive projects

- Manage external agencies and internal field team on daily basis for projects implementations.

- Work closely with Maison and other stakeholders to develop tech strategy for the China market that supports image & equity of brand.

- Ensure effective communication and alignment of individual, brand & company goals.




  • Bachelor degree is required. 



  • Fluent in spoken & written Mandarin & English. 


Professional experience & know how: 

  • Minimum 6 years in digital/tech or equivalent experience.
  • Good marketing sense and insights on consumer understanding brand management knowledge on the brand positioning/ social digital communication / e-commerce / promotion / merchandising. 


Technical & management skills: 

  • High proficiency of PC skills.
  • Strong passion for and knowledge of new tech and innovation.
  • Good data analysis and project management skills.


 Personal & interpersonal skills: 

  • A high degree of personal presence with good networking, influencing and communication skills.
  • Good negotiation and strong social skills.
  • Highly motivated individual, energetic, enthusiastic and team orientated.
  • Strong adaptability for growth and changes.