Senior Key Account Manager

  • Company: Acqua Di Parma UK
  • Country/Region: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 5 years
  • Reference No.: ADPA00208
  • Date of publication: 2020.03.07



  • Responsible for overseeing the total UK & Ireland Wholesale Business
  • Responsible for managing and developing the Key Account Executive
  • Responsible for growing the business within your own accounts or categories using a collaborative approach, striving towards mutually beneficial outcomes whilst ensuring excellent customer service is delivered
  • Develop retail sales by negotiating and implementing ambitious activity plan
  • Support the Sales team with operational business and ad-hoc projects
  • Deliver analyses and reports as requested


  • Develop and implement an annual business plan for each account: outlining vision and strategy, activity and investment plan, and detailed retail projections in line with identified targets.
  • Forecast and monitor gross and net sales, returns, discount provision and investment required from other departments (e.g. Marketing and Merchandising).
  • Manage and enhance the P&L of each retailer
  • Strengthen relationship with key contacts within the retailer; arrange and coordinate regular business reviews and strategy meetings.
  • Propose and implement improved assortments by key account to ensure most optimal and qualitative representation of the brand in key groups.
  • Manage and plan stock holding to optimise retail performance in-line with forecast.
  • Build a strong relationship with your key accounts whilst representing Acqua di Parma interests strongly.
  • Provide input into the forecasting through data analysis to help hit targets
  • Ensure excellent service level to accounts, act as a key point of contact for the accounts you manage / support
  • Conduct complex data analysis using large volume of data, being able to spot trends and recognize key growth drivers, use your interpretation of data to create a positive outcome
  • Work alongside the Sales/Marketing team to develop strong and creative business plans and negotiate with your accounts to identify sales opportunities
  • Input into assisting the team with delivering strong product launches and key trade animations
  • Build strong relationships with business partners as well as internal stakeholders, with a focus but not limited to the field based area managers and/or business development managers, head office based sales, marketing and visual merchandising teams


Key Competencies/Technical Skills

  • Strong analytical skills and commercial acumen
  • Confident presentation skills
  • Highly organised team player
  • Ability to work to tight deadlines
  • Proactive and flexible
  • Strong IT capabilities including: MS Office, Advanced Excel and PowerPoint


  • Previous experience in sales administration and key account management
  • 5 years' experience in luxury / consumer goods retail sector would be an advantage
  • Degree Educated
  • Good understanding of retail principles and practices



Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group