Senior Manager, Global Marketing (Maternity cover)

  • Company: Fresh
  • Country/Region: United States
  • Business group: Perfumes & Cosmetics
  • Contract type: Temporary Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: FRSH00225
  • Date of publication: 2019.08.29

Position

MAIN JOB OBJECTIVE

The Senior Manager/Director, Global Marketing, will plan, support and manage the development and implementation of the Global Skincare Marketing strategies including, but not limited to, portfolio management, innovation pipeline, product campaigns and go-to-market strategies. Reporting to the Director, Global Marketing, the Senior Manager will be a highly collaborative team player with a strong digital mindset and commercially driven.

RESPONSIBILITIES

Strategy/Business Development

  • Assist with the implementation and development of the company's overall Global Marketing strategies, Campaigns, and 3YP
  • Drive partnership with cross-functional (Product Development, Packaging, Creative, Merchandising, Education, Purchasing, Digital, Campaign and Communication) and regional affiliates in the development and implementation of cohesive global strategies
  • Lead development milestones to deliver product and programs on time and on budget
  • Ensure COGS targets are met for new launches
  • Align the preparation and delivery of feasibility forecast offerings and bulletins detailing new programs introductions and execution

360 Product Marketing

  • Identify gaps and suggest new product innovation based on analytics, regional trend insights, and category opportunities while leveraging creativity and beauty intuition
  • Understanding of product positioning in relation to fresh price mapping and leading competition by segment and franchise to ultimately recommend a pricing strategy
  • Lead accurate and timely issuance of marketing briefs for new products
  • Collaborate with the product development team on the development of programs
  • Liaise with all fresh internal teams including Product Development, Operations, Packaging, & Creative on the development of new product launches and activations
  • Active contributor for Go to Market process for new launches and creative problem solver for COGs (formula, package, SRP)
  • Drive an omni approach to Integrate campaign and product to create a true 360 marketing go-to-market strategy, by partnering with Campaign Operations, Digital, PR/Social, Merchandising, as well as markets; during the ideation stage for global synergy
  • Craft powerful product storytelling and positioning in partnership with product development & storytelling
  • Research and analyze market trends and competitive, including competitive shopping, for product gaps, research, and opportunity
  • Ad hoc job related activities

Competitive Intelligence

  • Keep a pulse on global competitive activity, trends and new technologies leveraging NPD, Beaute reports
  • Analyze key market and competitive data to maintain a qualitative and quantitative edge on market trends, serving as an authority for the respective categories

Team Management

  • Mentor and motivate 1 report

Profile

  • Bachelor's Degree in Marketing and/or related field; MBA preferred
  • Minimum of 6-8 years' experience in the beauty industry, specifically in skincare marketing/development
  • Strong analytical, strategic thinking skills, ability to structure presentations
  • An energetic, passionate and creative thinker with a curiosity for beauty
  • Strong digital mindset when approaching new projects
  • Entrepreneurial mindset with the ability to navigate through complex/ambiguous situations and seeks creative ways to get things done
  • Demonstrates ownership of programs, embracing strategic vision as well as excellence in execution
  • A strong sense of urgency with the ability to manage details and projects, while responding to changing priorities in a fast-paced environment
  • Excellent team player with the ability to nurture strong relationships and gain the respect of members of cross-functional and regional teams
  • Must possess a strong sense of image, attention to detail and passion for quality
  • Strong written, verbal communication and presentation skills
  • Leadership qualities to motivate and drive peer teams and direct report; become the ambassador for the new categories under fresh portfolio
  • Passion to mentor, motivate and develop talent; fosters an encouraging, respectful, team-oriented organization
  • Proficient in Microsoft Excel, Word and PowerPoint

 

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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