Senior Manager, Social Media

  • Company: Marc Jacobs International LLC
  • Location: United States
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MJA00277
  • Date of publication: 2019.08.06

Position

RESPONSIBILITIES

  • Develop and implement global social media strategies across all Marc Jacobs Social channels (Instagram, Instagram Stories, Twitter, Facebook, Pinterest, Tumblr, Google +, Youtube).
  • Employ programs and tactics that will drive social growth, engagement and acquisition.
  • Ensure cross-functional alignment with e-commerce, merchandising, retail, licensing and PR.
  • Ideate brand initiatives and activations seasonally in partnership with the marketing team for authentic 360 pushes.
  • Create social media content calendar and posting schedule across all platforms in conjunction with broader brand and business goals.
  • Brief and manage social media content and copy with respective internal departments.
  • Oversee community management and make sure all direct messages, comments, questions and concerns are answered appropriately and in as real time as possible.
  • Identify relevant UGC, editorials and celebrity/influencer dressing in real time and engage and repurpose immediately.

Profile

  • Work closely with media agency and digital team to ensure organic and paid social channels are connected and amplified.
  • Review, edit and provide direction for regional social strategies and content calendars.
  • Partner with Digital Partnerships Manager on all influencer marketing strategies, tactics and activations.
  • Coordinate and approve all social media posts generated by Marc Jacobs Fragrances and Marc Jacobs Beauty.
  • Oversee all reporting and social analytics to ensure all strategies and tactics are tracking against goals and KPIs.
  • Lead real-time editing, photo approval and social posting at all fashion shows and events.
  • Stay on top of industry trends and mine opportunities within partnerships, emerging platforms, and new product betas.
  • Evaluate and recommend vendors for social media management, reporting and other analytical needs.
  • Manage total social media budget.
  • Oversee Social Media Manager and Social Media Coordinator.
  • Reports to Director of Marketing.

Additional information

QUALIFICATIONS & EXPERIENCE

  • 5-7 years relevant social marketing experience.
  • Fashion experience preferred.
  • Bachelor's degree required.
  • Candidate must have a deep understanding of and be an active participant in the social media space, both globally and regionally.
  • Ability to think both strategically and creatively.
  • Results-oriented, with the ability to provide strategic recommendations based on data.
  • Passionate about fashion, art, pop culture and global events.
  • Strong communication skills with the ability to work collaboratively in a fast-paced environment.
  • Resourceful and proactive, with strong project management skills and attention to detail.
  • Experience with social media publishing, analytic and listening tools.

 

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Fashion & Leather Goods

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