Senior Manager/Manager Demand Planning—North America

  • Company: Fresh
  • Country/Region: United States
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 5 years
  • Reference No.: FRSH00263
  • Date of publication: 2020.02.04



The Senior Manager/Manager Demand Planning, for North America (NA), will be responsible for providing an accurate demand plan to guide the gross shipment plan for the North America business. As a member of the Sales Development, North America team, the Senior Manager/Manager Demand Planning will work directly the Associate Director of Global Forecasting, Marketing, and Finance, on the operational demand plan by SKU/Channel/Market in order to align in strategy. With a strong understanding of sales strategy, financial analysis, and retail operations excellence, the Senior Manager/Manager, Demand Planning will directly support all North America Channels.


Key Responsibilities:

  • Maintain SKU level market, distribution center, and retailer forecasts
  • Validate demand trends and sales drivers for forecast modeling and analysis (major events, transitions, new & discontinued)
  • Analyze the demand accuracy, drive improvement actions and accountability
  • Communicate ongoing forecast changes to Sales Development, Global Forecasting, Marketing, & Finance
  • Lead in the creation of new product forecasts and their contribution to product categories
  • Work closely with Sales Development on guidelines for forecasting new launch products/limited life forecasts
  • Prepare various KPI reports on a weekly and monthly basis to monitor and access performance and trend (See reports below)
  • Access SKU performance by retail channel, i.e. Productivity Analysis
  • Compare and monitor launch shipments vs. forecast for the overall brand
  • Access new launch influence on existing products or categories for cannibalization or growth
  • Attend monthly forecast review meetings and reconcile NA SKUs with Global Forecasting Team
  • Achieve forecast accuracy goals in total and by market
  • Share new launch insights and learnings, make data driven recommendations for improvement

Key Reporting: 

  • Prepare and distribute NA Basic/New/Promo Report on a weekly basis
  • Prepare and distribute Holiday Set Performance, Spring Set Performance on a weekly basis
  • Prepare and distribute all New Launch/Limited Life Performance on a weekly basis
  • Review and reconcile Forecast Actuals vs. Plan



  • Bachelor's Degree in related field required
  • At least six years of experience in Demand Planning, Sales Development, Supply Chain, Finance or Retail Operations
  • Knowledge of sales strategy and brand positioning required
  • Experience working with and building & maintaining relationships with retailers
  • Strong business acumen and financial aptitude
  • Excellent reporting and analytical skills
  • Ability to manage multitask, managing several projects at once
  • Advanced Excel skills
  • Achievement and detail oriented
  • Excellent communication and presentation skills

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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