Senior Marketing Executive / Marketing Executive

  • Company: Fresh Hong-Kong
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: FRSH00151
  • Date of publication: 2019.02.11

Position

MAIN RESPONSIBILITIES:

 

  • Assist Product Managers to execute and follow up 360 Product launch campaign and promotion actions as well as on-going support to the business
  • Prepare post promotion reports and analysis on the performance of each product launch and promotion action
  • Monitoring competitors information including competitor's pricing, trade activities, value sets, GWP, pricing positioning, outdoors strategy share with retail supervisors and discuss for promotion suggestions
  • Assist Digital & CRM function head to follow up the regular CRM tasks e.g. maintaining loyalty programme, following up workshop or VIP events, etc.
  • Support on coordinating the CRM-related documents such as quarterly newsletter, stationary and mailers
  • Conduct post event analysis including quantitative and qualitative evaluation for future planning and drive CRM program effectiveness
  • Support the logistics and implementation of PR programs and special events
  • Logistic support to ensure in-house materials are delivered to the events / workshops venues in time and accurately
  • Execute routine jobs of marketing team and other ad-hoc duties as assigned

 


Profile

REQUIREMENTS:

 

  • University graduate, preferably in marketing or a related field
  • Minimum 2 years marketing or communications experience
  • Have initiative & creativity in formulating brand and marketing strategies
  • Strong interpersonal and communication skills, detail minded, well organized
  • Multi-tasking, efficient, flexible and able to work under pressure
  • Team player, mature, independent, positive and responsible
  • Computer literacy and numerically intelligent
  • Close to consumer trends and have a passion for luxury retail and beauty industry
  • Good command of written and spoken English and Chinese (both Cantonese & Mandarin)
  • Proficient in MS Word, Excel and PowerPoint (both English and Chinese version)

 

 

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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