Senior Marketing Executive / Marketing Executive

  • Company: Make Up For Ever AP
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: MUFE00633
  • Date of publication: 2019.04.15



The responsibility of Marketing Executive / Senior Marketing Executive is to assist the Product Manager to initiate 360 degree new product launch and to drive business performance and brand building goals thru product launch / re-promote campaign.  To implement effective trade & promotion calendar for HK & Macau to achieve specific revenue, profitability and market share.

Key Duties & Responsibilities:

Product Management

  • Be project leader, to lead and to initiate 360 marketing plan, with retail-relevant "striking ideas" of assigned new product launch or marketing campaign
  • To handle new launch forecast of assigned category and follow through by working closely with supply and demand planning team
  • To prepare product analysis report and new launch sales tracking report with insight and suggestions
  • To know well about competitor activities and approaches in the cosmetic industry
  • To be responsible for the market research to know well the consumer needs and brand opportunities in the market with the actions to be initiated accordingly

Trade Marketing Planning Execution

  • To initiate and conduct traffic driven tactics including but not limited to door animations, strategic retailer promotions, roadshow and special corporate offers
  • To provide timely performance tracking report and evaluation on campaign result and effectiveness with reasonable ROI
  • To maintain good relationship with trade partners in order to negotiate for retailer resources and to maximize the brand exposure in highly competitive retail environment
  • To master promotion plan, as well as promotion material forecast, by proposing retail relevant promotion mechanics and developing local promotion material with the theme of launch
  • To capture and to consolidate the latest market competition information through regular store visit, meetings with retail team and consumer surveys


  • To assist & support the Senior Marketing Manager and Product Manager in other areas if required



  • At least 2-year relevant experience for Marketing Executive / 4-year relevant experience for Senior Marketing Executive
  • Degree holder, preferably in Business Administration / Marketing / Journalism
  • Good spoken and written English and Chinese
  • Experience in in-house consumer brand, retail or beauty industry is preferred
  • Proficient in MS Office applications especially Excel and Power Point


  • Be creative and consumer centric
  • Good analytical skills and sensitive to figures
  • Capacity of planning and logical thinking
  • Good communication skills
  • Well-organized and with good time management
  • Multi-tasking ability


  • Independent
  • Humble and good team player
  • Enthusiastic and dynamic
  • Flexible, presentable
  • Proactive and willing to learn
  • Can-do spirit
  • Result-driven

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group