MAIN JOB OBJECTIVE
The Senior Producer, Creative Production, will be responsible for the management and execution of campaign photo and video shoots as relevant to Global Marketing activities for 360 assets with a digital-first mindset. You will plan production schedules, sort out logistics, contracts, terms and maintain firm grasp of all photo shoot budgets. You will identify opportunities to optimize spend while upholding creative objectives and brand standards.
At the Director level, reporting to the Chief Marketing Officer, you will manage the production process and orchestrate the various creative and logistical components to ensure they meet the brand objectives in a timely manner and within the designated budget.
A proven leader of creative teams with previous success as a strong cross functional partner, the Senior Producer will work closely with creative teams to bring ideas to life while being the face of creative production to external vendors and internal business partners alike
Budget & Process:
- Manage production budgets and related actions- inclusive of obtaining/negotiating all shoot related estimates, tracking spend and invoices, ensuring payment, securing advances
- Partner with Creative and Art Directors to align on the necessary resources needed to achieve the intended vision within budget
- Negotiate contracts with outside talent and external vendors to include fees, terms, usage agreements
- Explore new opportunities to create efficiencies in contracts, availability and usage fee negotiations. Collaborate with internal legal counsel to work within LVMH scope and guidelines
- Negotiate costing with vendors based on upon project volume to help drive margin improvement
- Manage usage of Fresh's content studio in Jersey City (space is used for ad-hoc digital shots, no major productions)
- Source brand appropriate talent, organize and manage all portfolio reviews and casting needs.
- Develop working relationships with talent/talent reps and keep clear file of contacts for future project recommendations and usage (casting, agents, managers and publicists, photographers, stylists, DPs, editors, retouchers, etc.). Assemble creative teams for photo shoots - photographers, hair, makeup, prop, stylists, etc.
- Serve as primary liaison between external vendors and internal creative leadership. Book photographers, models, prop stylists, hair & makeup, wranglers, production companies, etc.
- Lead and manage pre-production meeting aligning all stakeholders, develop run of show schedule for photoshoots to achieve all needed in global scope through execution.
- Build shoot schedules with lead Art Directors and other cross-functional partners.
- Periodically scout locations when needed
- Responsible for securing all fresh products needed for shoots, liaise with appropriate Creative Ops teammate to order shoot ready mockup
- Direct and assign the production work that is performed on location to keep timing, deliverables, scope within agreed upon budget constraints.
- Oversight of shoot logistics: type and size of crew, number of days, number of shots per day, locations, pass-through costs, etc, ensure adherence to budget for each
- Interview subjects on or off camera. Provide guidance to non-actor talent to achieve strong on camera performances
- Manage post shoot follow through, working with DAM Manager to communicate naming conventions/folder structure
- Post-shoot: props and product organized and stored appropriately
- Negotiate image rights & renewals with photographers, work closely with Digital Asset Manager and Creative Ops to identify appropriate terms
What you will learn and/or achieve in the first 6 months:
- You will have learned fresh processes, especially as relevant to the creative and creative operations teams and will have completed planning four to five shoots of varying sizes ranging from global launch campaigns to social shoots. You will have built relationships and rapport with cross-functional 360 team members, integrating project management from packaging to digital.
What you will achieve in 12 months:
- You will have planned 12-15 studio shoots with the help of a junior producer (1 or 2 of them may be location shoots).
- Bachelor's degree in Marketing, Graphic or Fine Arts, advertising or related field or equivalent combination of education and years of experience.
- 7-10+ years of professional experience as a photo producer, or similar role with an agency, design studio, production company, photographer rep, etc.
- Experience managing both small and large production budgets ($5M+), negotiation of legal contracts & estimates
- Must have financial acumen and ability to create and maintain a budget with frequent changes
- Expert knowledge of content creation and photo production processes
- Strong fashion, beauty, digital, photography knowledge and understanding of trends with agency relationships and knowledge of top photographers, stylists, models, influencers, etc.
- Extremely organized, detail oriented and able to prioritize and work in a fast-paced environment
- Be highly agile and flexible with last minute shifts in direction and address these situations with professionalism
- Ability to manage multiple projects at once, be flexible and calm under pressure and deliver work within deadlines
- Ability to partner cross functionally to deliver to brand objectives with multiple stakeholders
- Proficient in Word, Excel, PowerPoint, Outlook
- Working knowledge of Adobe Photoshop/InDesign