Senior Product Manager (Beauty)

  • Company: LVMH Fragrance Brands UK
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: LVMHFB00611
  • Date of publication: 2018.11.02

Position

  • Implement the Makeup marketing strategy in the UK and Ireland for main Makeup categories (Face & Lips).
  • Ensure retail objectives are met while respecting the budget guidelines.

 


Profile

MAIN RESPONSIBILITIES

Implement new product launches and strive to maintain growth on icons within the category/pillars

  • Establish the marketing plan with Marketing Director
  • Develop the launch strategy (360° platform) and animation theme that will lead the visual execution and message across all levers activated
  • Lead launch projects with all departments and spread vision


Execute the local adaptation of advertising creative material; implement media recommendation for the category looked after

  • Adapt the brand guidelines on all media support 
  • Implement Press and Press Sampling campaign liaising with artwork / media agency and central teams
  • Review media competitors spending and use best practices to recommend actions.

 

Develop promotional and trade marketing plan for the category/pillars; work closely with VM and Sales teams to ensure smooth implementation

  • Design with Marketing Director and the commercial team the trade plan to support key trading peaks / launches
  • Brief and act as interface for Training, M-up experts, Merchandising and PR Departments to ensure translation of 360 marketing plan to the field-force, merchandising guidelines, and digital/e-retail execution. Validate the design with Marketing Director
  • Brief VM team for in-store execution and validate the design with Marketing Director
  • Work closely with the Retail team to maximize local events and ensure in-store execution is consistent with the brand's image and philosophy
  • Work closely with Marketing Intern to ensure projects are well communicated and delivered on time


Analyse market (NPD) and make recommendation for local launches

  • Monitor results on a weekly / monthly basis
  • Work on brand and franchise ambition (Full Year and Phased)
  • Review the pricing strategy and propose recommendations to ensure correct positioning of the brand in the UK

 









Manage budget and ensure sales forecasts accuracy for category
In charge of the POSM & Collateral tracker: ensure we are not overspending and spend is tracked properly
Ensure that all activities are carried out within budget
Work with Sales and Operation on forecasts of basic & new initiatives and correct phasing in line with our NPD (sell out) ambitions

Manage, coach and develop a 1 year intern


Additional information

Key Competencies/Technical Skills

  • Highly organised team player 
  • Strong attention to detail
  • Strong analytical skills and commercial acumen
  • Strong written and verbal communication skills
  • Excellent proof-reading skills
  • English mother tongue desirable



Profile

  • 5-6 years operational marketing experience, preferably in UK Beauty market.
  • Passion for Beauty
  • Degree Educated





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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group