Senior Product Manager - Fragrances

  • Company: Parfums Christian Dior UK
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: PCD15821
  • Date of publication: 2018.11.27

Position

PURPOSE OF THE ROLE

  • Implement the Feminine Fragrance marketing strategy in the UK and Ireland
  • Ensure retail objectives are met while respecting the budget guidelines.

 

MAIN RESPONSIBILITIES

Implement new product launches and strive to maintain growth on icons within the category/pillars

  • Establish the marketing plan with Marketing Manager
  • Develop the launch strategy (360° platform) and animation theme that will lead the visual execution and message across all levers activated
  • Lead launch projects with all departments and spread vision

Execute the local adaptation of advertising creative material; implement media recommendation for the category looked after

  • Adapt the brand guidelines on all media support (TV / Print / Sampling cards / Flyers)
  • Implement all the OOH / TV / Press and Press Sampling campaign liaising with artwork / media agency and central teams
  • Review media competitors spending and use best practices to recommend actions.

Develop promotional and trade marketing plan for the category/pillars; work closely with VM and Sales teams to ensure smooth implementation

  • Design with Marketing Manager and the commercial team the trade plan to support key trading peaks / launches
  • Brief VM team for in-store execution and validate the design with Marketing Manager
  • Work closely with Marketing Intern to ensure projects are well communicated and delivered on time

Analyse market (NPD) and make recommendation for local launches

  • Monitor results on a weekly / monthly basis
  • Work on brand and franchise ambition (Full Year and Phased)
  • Review the pricing strategy and propose recommendations to ensure correct positioning of the brand in the UK

Manage budget and ensure sales forecasts accuracy for category

  • In charge of the POSM & Collateral tracker: ensure we are not overspending and spend is tracked properly
  • Work with Sales and Operation on forecasts of basic & new initiatives and correct phasing in line with our NPD (sell out) ambitions

Profile

Key Competencies/Technical Skills

  • Highly organised team player
  • Strong attention to detail
  • Strong analytical skills and commercial acumen
  • Strong written and verbal communication skills
  • Excellent proof-reading skills
  • English mother tongue (ideal); bilingual necessary

Profile

  • 5-6 years operational marketing experience, preferably in UK Beauty market.
  • Passion for Beauty.
  • Degree Educated.
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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