Senior Public Relations Manager

  • Company: Fendi China
  • Country / Region : China
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 10 years
  • Reference No.: FEND01553
  • Date of publication: 2020.09.22

Position

MAIN RESPONSIBILITIES

- Formulate PR strategy and implement for China;

- Build and maintain professional relationships with key media to maximize positive publicity;

- Identify new media opportunity, analyze competition and own performance in editorial ranking;

- Maximize press coverage through brand exposure, product launches and events;

- Celebrity and KOL management;

- Content creation with local talents;

- Responsible for developing and monitoring PR budgets.


Profile

STANDARD LEVEL OF COMPETENCIES

1. Experience

- Min 10 years experience in in-house PR and/or PR agency background;

- Familiarity with China media scene and market dynamics.

2. Education

- Tertiary qualifications in marketing or related field;

3. Personality

- PR savvy and have good journalistic instincts;

- Pro-active, creative and willing to think "outside the box";

- Strong interpersonal relationship to establish the network.

4. Skills

- Fluent in written and spoken Mandarin and English.

5. Others

- Able to serve as an Ambassador for the brand and re-inforce the brand image with target influencers;

- Established connection with media.

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Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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