POSITION: SENIOR FIELD VISUAL MERCHANDISER
DIRECT REPORTS: ONE
PURPOSE OF THE ROLE
Guarantee accurate, qualitative brand image in store for London and South of the country according to company/corporate guidelines and marketing plans
Ensure the integrity of all the institutional brand requirements across Fragrance, Make Up and Skincare.
Act as a brand image champion
- On-going field visits to ensure perfect implementation of the merchandising guidelines on counter in London and South of the country
- Visually merchandise counters on site for each launch activation in flagships and other relevant department stores
- Create and deliver effective VM tools (guidelines) to support the Marketing launch calendar.
- Plan perfect Soft VM for Refits/New Counter Openings in London and South of the country, liaising closely with the architect team, commercial team and VM Head Office team and attend these Refits/New Counter Openings.
- Coach in-store teams to interpret the VM guidelines and train them for execution in store.
- Develop and create small promotional POS. Project manage them from design to production and distribution.
- Responsible for perfect allocation of all launch POSM sent to stores, working hand in hand with Marketing
- Guardian of the VM store data base
- A good understanding of current VM trends and methods
- Highly organised, motivated and determined individual with a high level of initiative and a clear focus on providing solution and delivering results.
- Customer Service focused
- A keen eye for detail and a proactive "can do" attitude.
- Aesthetic sense
- Ability to understand and defend the brand DNA
- Ability to manage priorities
- An excellent communicator and relationship builder
- Ability to organise, plan and prioritise in order to maximize selling opportunities
> Previous merchandising experience (3 years minimum)
> Knowledge of the cosmetic market (competitors, agencies, retailers...)
> Experience of working with a luxury brand
> Flexibility to travel up to 4 days per week across the UK, and 1 day spent in London offices