Social Media Marketing Manager, Kenzo Fragrance & Skincare

  • Company: LVMH Fragrance Brands USA
  • Country/Region: United States
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: LVMHFB00909
  • Date of publication: 2019.09.12



Lead and execute the social and digital strategies for Kenzo and Givenchy, lead the brand marketing strategy and all related programs in the U.S. for Kenzo.



Social Media:

  • Propose and implement targeted strategies to develop social and digital for Givenchy and Kenzo with all retail partners:
  • Partner with Central teams to develop US assets and digital native content for social use, and affect timing of posts to better incorporate US / North American needs
  • Partner with all internal teams to create holistic plans
  • Lead social calendar communication to all internal teams (marketing, communication, education, e-retail, sales) and retailers, including pitching for re-gram/e-retailer use
  • Provide monthly market & competition insight reports with quarterly deep dives on best practices
  • Lead Brand communication on social platforms for the U.S.; maintain local pages for each Brand social platforms if applicable
  • Drive media campaign execution with media agencies: oversee asset selection and adaptation per ad formats, optimize plans and build comprehensive performance analyses.
  • Establish performance marketing best practices, build relevant target groups for social efforts on each brand/product category and enforce test & learn culture within media plans.

o   Partner with Communication team to amplify PR/influencer plans through social media.

  • Act as "social/digital angel" to educate internal teams on social tools, metrics during dotcom initiative meetings

 Kenzo Marketing:

·       Develop and execute Marketing strategy and activities for Kenzo in the U.S. market:

  • Manage and coordinate launch execution with Sales, Media and Training.
  • Interface with global marketing counterparts in Paris to ensure alignment of global brand strategy.
  • Create and/or customize all promotional marketing programs and promotional event calendar for the US (GWP's, container program, media and scent-related materials); collaborate with Purchasing and Sales on the execution of promotional strategies.
  • Retailer Presentations.
  • Develop and recommend pricing for fragrance promotional programs.

·       Budget Management & Forecasting:

  • Manage and control POSM budget within targeted financial parameters, while implementing strategies to optimize and enhance promotional programs. Monitor inventory levels of sellable, promotional and sample products; accurately forecast new items based on historical data. Analyze and refine shipment forecast monthly.
  • Monitor and control other marketing expenses within defined budget.
  • New Launch Forecasts - Collaborate with Sales Management to prepare and submit forecasts for saleable and POSM items.

·       Merchandising and Brand Image:

  • Design strategies and implement guidelines to ensure merchandising excellence in top fragrance doors & at counters.
  • Advertising Copy and Layout.

·       Market and Brand Analysis:

  • Track business trends based on marketing efforts. Run monthly sell-out reports to review rank and share performance. 
  • Develop and maintain competitive intelligence and customer intimacy for the US fragrance market.
  • Provide input to Paris in the specific areas of product development, promotional marketing and advertising.

Additional information


  • Bachelor's Degree in related field
  • 5+ years of experience in Marketing; preferably in digital and/or in luxury fragrance industry
  • Travel required based on needs of the business
  • Ability to function in an entrepreneurial environment - very hands on approach and ability to adapt to change
  • Excellent strategic thinking and creative problem-solving skills
  • Excellent oral and written communication abilities
  • Superior analytical skills
  • Strong leadership ability, able to build, motivate and manage teams (direct report & cross-functional teams)
  • Knowledge of French preferred
  • Proficiency required in: Power Point, Excel, NPD Power View

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group