Sr. Manager Fragrance Marketing

  • Company: Parfums Christian Dior USA
  • Location: United States
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 10 years
  • Reference No.: PCD16057
  • Date of publication: 2019.04.29

Position

Position Overview:

Lead the Dior Marketing strategy and all related programs in North America for both existing and new products in the Fragrance axis.


Profile

Principal Duties and Responsibilities:

  • Develop and maintain competitive intelligence and customer knowledge for the North American Fragrance market.

  • Interface with Marketing counterparts in Paris in order to ensure alignment of global brand strategy.

  • Provide input to Paris in the specific areas of product development, promotional marketing, pricing, and advertising.

  • Create or customize all promotional Marketing programs and promotional event calendar for North America.

  • Collaborate with Sales on the execution of promotional strategies and participate actively in account presentations to major retailers.

  • Develop and manage POSM budget, monitor Marketing expenses and work with purchasing to develop promotional sampling and collateral materials within targeted financial parameters.

  • Partner with Finance to develop forecasts and monitor inventory of regular, promotional, and sample product.

  • Lead cross functional teamwork in all business endeavors.

  • Analyze and refine shipment forecast on a monthly basis

  • Develop and recommend pricing for Fragrance programs and assist in preparation of company price increase recommendations.

  • Forecast quantities for new Fragrance/beauty items/line extensions as well as manage and coordinate launch execution with Sales, Creative, and Training.


Additional information

Qualifications & Skills REQUIRED:

  • Bachelor's Degree - MBA desirable
  • 7+ years of pertinent experience in Marketing; preferably in the fragrance industry
  • Excellent strategic thinking and creative problem solving skills
  • Excellent oral and written communication abilities
  • Strong analytical skills
  • Strong leadership ability, i.e., able to build, motivate, and manage teams
  • Ability to function in an entrepreneurial environment - hands-on approach and ability to adapt to change
  • Knowledge of French an asset
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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