Store Director - Shanghai Plaza 66 Store

  • Company: Fendi China
  • Location: China
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 10 years
  • Reference No.: FEND00931
  • Date of publication: 2018.12.03


Sales Management and Business Development
- Demonstrate sales leadership for staff by playing an active role on the selling floor
- Continuously motivate sales team to meet assigned sales and productivity goals
- Suggest in-store events and in-store incentives that will continue to grow customer base, with particular emphasis
placed on building local market
- Uphold excellent customer service standards and monitor staff performance to ensure that the service level is maintained
- Provide recommendations and action plans in cooperation with the Retail Manager to develop sales for each
product category and clientele
- Be aware of local trading environment and its impact on our sales, including competitors' trading activities
- Act as brand ambassador to strengthen/build relationships with VIP clientele/new customers
- Work with Marketing and Communications team to implement in-store marketing and promotional activities

Inventory Management
- Ensure proper inventory mix matching to market needs
- Review merchandise assortment on a regular basis. Plan and take necessary steps to optimize stock level and stock
mix to reflect sales, buying trends and customer demands.
- Instruct and supervise staff in the correct execution of all company operating procedures, including merchandise
receipt, pricing, counts and sales

Staff Management
- Hire, evaluate, train, position and discipline the staff in a manner consistent with Company policies to reflect
business strategy and meet sales goals.
- Motivate staff to achieve sales goals
- Encourage and support the individual development of staff and communicate to Retail Director of staff suggestions and
needs; encourage exchange of ideas
- Determine the needs for coverage and define scheduling.
- Supervise store personnel and enforce Company policies while adhering to proper procedures regarding disciplinary
- Ensure the proper management of staffing roster to provide appropriate store coverage

Administrative Management
- Oversee all facets of store operation including billing, daily reconciliation reports, bank statements and sales
reports to back office and Retail Director
- Take necessary actions to effectively control costs and ensure efficient operation in the store
- Implement and support all security measures
- Discuss with Retail Director to ensure appropriate assortment for the store
- Provide monthly qualitative and quantitative business/HR reports as stipulated by Retail Director and/or back office
- Maintain good communication with the back office team, retail teams, landlord, related outside parties

Communication and Reporting
- Inform Retail Manager of decisions and procedures relating to business issues made at the store level
- Obtain approval prior to implementation of new programmes or procedures
- Adhere to and support business, merchandise, marketing and HR strategies from Retail Director/ back office

Visual Merchandising
- Ensure that Visual Merchandising is consistent with company standards, in order to maximize sales and merchandise
- Coaching in-store VM, review in-store & window VM weekly and work with VM on installation of new window display for new product launches


1. Experience :

- Minimum 10 years experience in the area of luxury and/or fashion industry
- 5 years experience in leading and managing a team
- Strong passion and knowledge of the luxury retail industry

2. Education :

- Tertiary qualifications
- Fluent in Mandarin, good command of written and spoken English

3. Personality :

- Presentable
- Sales driven
- Detail-orientated
- Capable of analyzing, organizing and planning
- Entrepreneurial spirit
- Team leader

4. Skills :

- Strong computer literacy
- Excellent presentation skills


Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

Discover the business group