TAG Heuer Digital & E-Commerce Marketing Director

  • Company: TAG Heuer USA
  • Country/Region: United States
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 10 years
  • Reference No.: TAGH00621
  • Date of publication: 2020.02.25



The Digital Marketing Director will partner with the VP of Marketing, Digital & Communications to drive the digital marketing strategies that enhance TAG Heuer's immediate revenue growth and long-term strategic positioning. As Digital Marketing Director, you should demonstrate excellent digital skills combined with knowledge of the latest marketing techniques.


>  Brand Management experience including the use of digital media to position/communicate the brand
>  On-line advertising and sales (e-commerce) experience
>  Analytical and planning skills: ability to analyze consumer data and develop programs that create brand loyalty and drive repeat purchases. Understanding of ROI - ability to assess impact on business of marketing initiatives and maximize return
>  Leadership: effectively gets things done through formal channels and informal networks.
>  Innovation: creative ability to generate new ideas and influence marketing effectiveness


>  Reports directly to the V.P. of Marketing, Digital & Communications


>  Plans and executes all digital activations, SEO/SEM, marketing database, performance marketing, email and display advertising campaigns for the North American market (USA and Canada) and support the business strategy.

>  Measures and reports performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

>  Manages US social media in accordance with HQ guidelines (i.e., editorial content, geo-localized posts and tweets related to local events)

>  Identifies trends and insights and optimizes spend and performance based on the insights

>  Manages the main media agency for all the digital activations and media buy; collaborates with and manages other vendor partners to insure timely and effective execution of plans. Tracks associated budgets. Continually monitors ROI.

>  Manages and maintains corporate Web portal and e-commerce functionalities; responsible for the e-commerce target and, in coordination with the Headquarter team, to plan and execute the actions needed to achieve the target.

>  Responsible for portal and e-commerce KPI, such as traffic, users, conversion rate

>  Support strategic TAG Heuer e-commerce retailers in the definition and execution of the digital plans to support TAG Heuer sales though their e-commerce portals. Sends timely content and product updates. Continually ensures that each site maintains appropriate brand representation and accurate product details. Handles all e-commerce questions/issues related to these retailers

>  In coordination with HQ develops and maintain a branded e-corner for use on wholesale accounts' e-commerce sites

>  Works with Finance team on budgeting, requests for financial assistance, etc.

>  Evaluates emerging technologies. Provides thought leadership and input for adoption where appropriate.

>  Partners with head office and provides input for improving the usability, design and content of the brand website.




>  Willingness to work in an extremely hands on manner - develop the strategy behind a particular initiative and then execute all details
>  Demonstrated analytical skills.
>  Proven business communication and writing skills, and excellent presentation skills.
>  Proficiency in MS Office - Word, Excel and strong Powerpoint.
>  Ability to proactively prioritize, manage and complete multiple projects simultaneously within time constraints and with strong attention to detail.


8-10 years marketing experience required
Digital marketing and e-commerce experience required
Bachelors Degree in Marketing or Communications


Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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