Trade Marketing Brand Manager - Belvedere

  • Company: Moët Hennessy USA
  • Location: United States
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 10 years
  • Reference No.: MHUS00315
  • Date of publication: 2018.09.12

Position

MISSION STATEMENT

Build advocacy and salience with trade stakeholders and making Belvedere easier to purchase through stand-out activation along the consumer journey -especially during purchase. Translate National brand plans into regional marketing strategies and executions.

MAIN RESPONSIBILITIES

Field Marketing Strategy and Programming: (55%)
>  Lead the Belvedere promotional planning, development, activation and monitoring of national brand plan strategy as it relates to Regional markets including national sampling, events, merchandising and VAPs.
>  Advise brand on regional opportunities; advise Maison and BDD on US market needs.
>  Develop local strategies based on National brand plans including quarterly programming.
>  Manage POSM creation, setup, execution and maintenance.
>  Create and execute VAP strategy and programs leveraging tools from Maison


Bartender and Education: (20%)
>  Adapt Maison brand education materials and develop regional training programs, sell sheets and sales presentations
>  Develop Cocktail Strategy in alignment with Maison
>  Lead strategy and development of Brand Ambassador plans in that result in increased visibility with bartender community and industry
>  Create and execute plans that drive distributor, sales and account training and education.
>  Lead and execute account targeting, activation plans and execution of distribution, menus and training programs
>  Accountable for effective deployment of Mixology Ambassadors, Brand Ambassadors and Portfolio Specialists in partnership with SG


Stakeholder Relationships: (10%)
>  Partner with Sales (incl. Distributor & Retail partners), Finance & IT, Legal, & HR to gain input and support for opportunities & priorities required to achieve plans
>  Lead Brand Activation Planning process and collaborate with Regional marketing teams to develop plans aligned with brand strategy and growth ambitions
>  Consult with Maisons to develop marketing mix materials for US market
>  Lead distributor engagement programs to maximize impact of national programming

Leadership: (15%)
>  Co-manage VIE to execute programming execution and analysis
>  Manage SG and MME agency relationships and budget
>  Ongoing management of A&P and T&E budgets
>  Main liaison with Maison on Retail, Education and On-Premise


Profile

Education : Marketing Degree required; MBA preferrred

Languages : English, working knowledge of French a plus

Professional experience & know how :
- 10+ years brand marketing experience in consumer packaged goods or luxury environment.
- Experience working within the beverage alcohol & three -tier system is a plus.
- International experience a plus. Strong leadership and communications skills.
- Experience working in partnership with Sales required.
- Solid interpersonal and communication skills.
- Must be able to work with all levels of the organization and must be able to adapt to various work styles.


Additional information

Moet Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moet Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

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