Trade Marketing Intern, Dubai

  • Company: Parfums Christian Dior UAE
  • Location: United Arab Emirates
  • Business group: Perfumes & Cosmetics
  • Contract type: Internship
  • Function: Marketing
  • Experience required: Beginner
  • Reference No.: PCD16030
  • Date of publication: 2019.04.13

Position

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise. By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, they are reinventing every day the Dior style and its joyful and absolute beauty. Today, Parfums Christian Dior invites you to join this hive of creativity as

 

 

Trade Marketing Intern - Middle East area

DUBAI, UNITED ARAB EMIRATES

 

CONTEXT

 

Parfums Christian Dior Orient is the regional structure that manages an area of 46 countries in the Middle East, Europe, Africa, and India, with subsidiaries and agents' structures. The intern will be welcomed among the regional Trade Marketing team handling the UAE market for Parfums Christian Dior.

The key role of the internship will be to ensure the international plan is implemented in UAE market as per launch calendar and to establish the on-counter events calendar to support the launches.

 

Our missions are:

  • UAE events plan follow-up: set-up of the on-counter animation plan, supplier briefing, production follow-up, orders marketing elements, collects event feedback and prepares reports.
  • Marketing Tools: manage and coordinate with concerned parties the production of marketing materials as leaflets, visuals, editions.
  • Digital: Negotiates and books the social media support for events, prepare the assets, gets retailers approvals, follow- up on implementation and reports.
  • Launch feedback: quantitative analysis/qualitative feedbacks
  • Monitor competitors' activities (promotions, GWPs, new launches) and create monthly reports
  • Analyze sales performances and set up an adapted action plan to maximize our sales, rankings and market shares.
  • Build a strong relationship with our retailers and with our whole field teams.
  • POs: raise and follow -up of Pos to the suppliers, follow up on payments

  

WHAT WOULD YOU LEARN?

 

This internship will enable you to deal with a wide variety of operational marketing and trade marketing topics:

- Work with the marketing product manager on the three axes to implement the brand strategy

- Work with the visual merchandiser to collaborate on Animations

- Analyze our sales performance by retailer, commercial lines

- Analyze our launches (quantitative analysis/qualitative feedbacks)

- Implement local trade animations and on-counter events

- Work with all the field teams and retail managers to ensure successful launches.

- Monitor competitors' activities (promotions, GWPs, new launches) and create monthly reports

- Develop edition materials for animations: adaptation/creation of layouts, coordination with translation agencies, budget management (PO/invoice), coordination with suppliers and Logistic Department for shipments


Profile

  • Student in business school or in university with a Marketing specialization
  • A rigorous profile with strong competency in project management
  • A curious, creative, dynamic, and proactive personality, who's autonomous and able to multitask while respecting deadlines
  • Someone with a real luxury and cosmetic affinity
  • Microsoft Office Suite: strong knowledge of Excel and basic formulas, good knowledge of PowerPoint
  • Must be fluent in English. Arabic is a plus
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Additional information

 This paid internship is for a period of 6 months (August 2019 - February 2020), and is based in Dubai.

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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