Trade Marketing Manager - Barcelona

  • Company: Moët Hennessy Spain
  • Location: Spain
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHE00848
  • Date of publication: 2019.02.27


What responsibilities will you have?

Build the Trade Marketing Strategy for all brands and portfolio (Champagne, Spirits, Wines) across channels in collaboration with brand and sales teams : A&P investment, channel / account activation plans to drive brand aspiration, presence and advocacy in the accounts, achieving sales targets

- Support the Sales Teams to win and keep strategic accounts and create ad-hoc plans for the top accounts

- Ensure permanent information alignment between sales, marketing and operations

- Manage A&P spent per account and ROI achieved per account (sales, reach)

- Handle corporate communication to the trade via sales using the technology deployed to this effect - Co-create and implement with Brand Teams best-in-class and innovative activations

- Deliver promotions covering all channels (on trade/mass retail/travel retail...)

- Develop and manage merchandising solutions, brand visibility at POS, etc.

- Brief, recruit and monitor all BTL agencies

- Develop and manage a pool of qualitative and cost efficient suppliers in line with the internal control rules and guidelines

- Manage a Team of 3 junior resources.


What experience and skills are we looking for?

  • Min 5-7 years experience in trade  marketing, operational marketing and field sales
  • Market knowledge (wine & spirits industry)
  • Passion for luxury and W&S brands
  • Business acumen, budget management, creative thinking
  • Experience in managing a small/junior Team
  • Fluent in Spanish and English (both mandatory)