Trade Marketing Manager

  • Company: Moët Hennessy Taiwan
  • Location: Taiwan
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00155
  • Date of publication: 2018.07.05


Job Description: · Cross brand specialist for outlet level activation · Detailed planning & budgeting for outlet activations · Coordination & planning between Marketing & Sales · Monitoring, evaluation, reporting & recommendation of outlet activations Core Objectives: · Based on the annual Brand Plans develop a set of plans for outlet level activation designed to engage consumers & drive off-take . Core brand focus: GM Original / Lasanta / HY VSOP . Festival opportunities: Chandon / HY XO / M&C / VCP · Close planning between Brand teams & Sales teams to quantify scale of plans, number of outlets to be targeted, planned off take, schedule and level of investment · Based on these KPIs monitor, evaluate, report & recommend in timely fashion · Regular in market visits to evaluate performance, form basis of future recommendations · Understand outlet motivation to better ensure effectiveness of promotion mechanics / control · Competitor activation evaluation / reporting · Ensure Sales activations at outlets are consistent with Brand strategy as well as ensuring Marketing plans are consistent with reality of outlet environment


Education: University or above, major in Marketing and Communication or Business Management related. Languages: Proficient in English Professional experience & know how: >  Knowledge in luxury/fashion/music business is advantage >  Good PR connection with luxury industry >  At least 6-8 years of marketing experience with an international company >  Good understanding of entertaining environment Technical & management skills : >  Excellent creative thinking skills >  Good planning, presentation and negotiation skills >  Good numerical and statistical skills >  Good communication and interpersonal skills Personal & interpersonal skills : >  Outgoing, active, entertaining, highly motivated, energetic, PR oriented >  Sensitive about fashion/music/entertainment trends >  Enjoy night life >  Good understanding of aesthetics >  Good catch of current trends ( what's in and what's new ) >  Proactive and logical >  Customer focused and result/KPI oriented >  Able to work under pressure > Strong numerical and statistical skills > Strong communication and interpersonal skills > Good PC skills > Commercial awareness > Entrepreneurial - able to seize and exploit commercial opportunities > Highly motivated, energetic, enthusiastic and team oriented > Quick response > Outgoing, comfortable in bar/nightclub drinking environment > Cross-culturally sensitive > Has an appreciation for quality, luxury and brands > Customer focused and result oriented