Trade Marketing Officer

  • Company: Acqua Di Parma
  • Location: Italy
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: ADPA00132
  • Date of publication: 2018.02.16




  • Define and manage the trade marketing Plan with focus on wholesale channel
  • Planning and forecasting point of sales material related trade marketing activity
  • Secure the optimal Trade Marketing in-store execution in key cities and Top Clients (National Chains, Regional and Traditional POS);
  • Analyze results from the activities carried out, ensuring adequate ROI on TM investments
  • Organize in-store events with clients and planning visibility by clients;
  • Manage sellout contests, trade incentives and trade animations in collaboration with Commercial and Marketing Department;
  • Optimize budget for every client in order to maximize sell-out results in collaboration with commercial department and Trade Marketing Manager;
  • Collaborate with Trade Marketing Manager to optimize local budget (Hostess, Events and Pos material).
  • Define in store activations and promoter activities;
  • Support in preparation of local sales events and trainings;
  • Collaborate with external agencies and scouting new ones




Key Competencies

  • Leadership & communication skills
  • Negotiation skills
  • Commercial awareness
  • Interpersonal skills
  • Customer and relationship focused
  • Result oriented
  • Analytical skills
  • Creative and innovative
  • Self-motivated, positive attitude, coordination abilities;
  • Strong computer skills (Excel, PowerPoint, Word,), SAP
  • English fluent

Additional information

  • Education: Master degree in commercial or marketing management
  • Experience: about 2-3 years in Trade Marketing or Commercial position in Companies of Beauty Prestige Market.

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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