Trade Marketing/Customer Experience Manager

  • Company: Moët Hennessy Sweden
  • Country / Region : Sweden
  • Business group: Wines & Spirits
  • Contract type: Temporary Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: MHE01191
  • Date of publication: 2021.02.22

Position

We are looking for a Trade Marketing/Customer Experience Manager, based in Sweden OR Denmark, for a temporary contract of 1 year, starting April 2021.

Tasks and responsibilities:

The Customer Experience Manager, reporting directly to the Marketing Director, will lead all customer activation plans and projects for Moët Hennessy portfolio in the Nordic markets in both on- and off-trade.

  • Plan, validate and lead the execution of Customer activations in both on- and off-trade
  • Create annual brand plans for Customer activations based on Brand Plan Guidelines and local strategic priorities set by the Marketing Director
  • Oversee implementation and evaluation of brand plans/activations with the Customer Activation Managers
  • Optimize and coordinate activations at Nordic level (program presentations, production of POSM, customer events etc.) 
  • Identify opportunities on the field in collaboration with Sales team to build activation planning
  • Support the Marketing Director in reporting and requests related to Customer activations
  • Manage A&P budget
  • Develop new ideas to excite customers and consumers: create new brand experiences, develop innovative and tailor-made activations (rituals, visibility, perfect serve etc.)
  • Be the Expert on trends in the trade and competitor activations: spend time in the trade in markets and monitor competitor trade activities
  • Build a pool of key suppliers to deliver projects
  • Manage a team of 4 Customer Activation Managers

Profile

Skills and Experience:

  • 3 to 5 years' experience in marketing with a focus on trade activations
  • Knowledge of luxury brand building
  • Consumer and customer focus
  • Strategic thinking and agility, operational excellence, strong presentation skills
  • Creative, sparks innovative ideas, enthusiasm for trends, relationship building and networking
  • Business acumen, P&L and budget understanding
  • Bachelor's / Master's Degree
  • Fully fluent in English. One of the Nordics languages a plus
  • Based in Sweden OR Denmark
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