Visual Merchandiser, Travel Retail Americas (Miami)

  • Company: Parfums Christian Dior USA
  • Location: United States
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Merchandising
  • Experience required: Minimum 2 years
  • Reference No.: PCD15649
  • Date of publication: 2018.08.22


The Visual Merchandiser manages the daily operations in coordination with Visual Merchandising Manager to ensure consistent and highly qualitative execution of the brand VM strategy.



  • Develop and manage "In and Out Planograms" of main configurations in line with the Visual Merchandising and Product Management strategy for the four axes (MU, SK, FRAG, TREX) 9 months before OCD
  • Continuously manage the updates of the presentation as OCD approaches to be the guide for local planogram development and POSM implementation
  • Serve as the Regional support for field VMs in order to adapt planogram guidelines to region specifics
  • Manage updates of general VM planogram books guidelines to share with field teams
  • Manage updates of VM calendars for Makeup, Fragrance, Skincare and TREX and adapt POSM forecasts accordingly

Top Door Focus

  • Working with VM Manager and Field VMs prepare a monthly brief for 10 top doors including- planograms by furniture- description of all POSM needed for implementation 2 months before OCD

POS Distribution and Merchandising

  • Update POS Masterfile continuously with development of new furniture and actualization of pivot table for planogram distribution by furniture and market
  • Manage assortment coding classifications per primary furniture and markets

POSM Quotas

  • Assure that all POSM quotas are allocated appropriately to POS as per VM calendars 2.5 months before COD
  • Propose quota modification if needed to VM manager in line with VM calendars
  • Assure proper back stock of basic menu quota is available in Miami warehouse to provide for upcoming installations

On Counter Maximization

  • Working monthly with VM Manager create impactful and attractive on counter maximization guidelines to be approved by central to better highlight novelties at POS
  • Adapt designs given by central to better meet our regions assortment and furniture (fragrance bar, skincare bar, lip studio gradients etc)
  • Brief VIE directly for actual production and implementation of approved designs

Merchandising Development

  • Work with VM team on key merchandising projects: DSS4- Backstage Dior- Lip Studios and more to come

New Installations

  • Working with VM Manager and Architecture team to prepare planograms by furniture and determine assortments based on configurations and PAX for all new installation
  • Provide references of POSM needed to implement installation
  • Manage installation reports for B and C counter installations, prepare a brief to be given to team that will perform installation two weeks prior to installation date
  • Follow up with installation to make sure all material was accurately received and installed


  • Propose any idea contributing to enhance the brand on the point of sales
  • Helps in presentations and book preparations of Visual Merchandising
  • Approximately 540 POS in 34 countries from North America (including Canada, USA and Hawaii), Central America and South America
  • Some travel required (10% -15%/year)


  • At least 2 years of experience in Merchandising and/or Marketing (ideally in Travel Retail)
  • Marketing, Graphic Design, or Design Related Bachelor's Degree
  • Experience in Photoshop, Illustrator or other equivalent design software
  • Capacity to analyze and react quickly
  • Excellent attention to details
  • Hard worker, rigorous, passionate, multitasker, and strong organization skills
  • Ability to properly time manage, work under pressure, and be a team player
  • Strong product knowledge and sensibility to luxury and beauty universes
  • Good communicator - both verbal & written
  • Very good use of office tools (word, excel, ppt)
  • Strong operational skills
  • Fluency in English and Spanish (Portuguese and French are a plus)

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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