Visual Merchandiser - Travel Retail

  • Company: LVMH Fragrance Brands Hong Kong
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Merchandising
  • Experience required: Minimum 2 years
  • Reference No.: LVMHFB00546
  • Date of publication: 2018.02.22


Upscale the image of GIVENCHY in TR Asia Pacific:

  • Ensure the image of GIVENCHY is sharply executed in store.
  • Harmonize brand image from one store to another for more consistency across markets
  • Identify specific needs from TR AP markets.
  • Communicating with staff on the floor (BC's) and observing environment (competition, traffic flow, shop structure etc..)
  • Liaise with Marketing + HQ to propose upgrades based on observation + follow-up on implementation.
  • Conduct merchandising checklist during market visits and systematically remind delegates on the importance of these guidelines.
  • Provide training to frontline staff.
  • Liaise with the TR Asia Architect during new counter project.

Define regional guidelines to execute monthly Visual merchandising strategy in each POS:

  • Execution of VM guidelines in store.
  • Develop efficient support tool (merchandising Bible), based on VM creative direction and guidelines, that will include:
     - Planogram guidelines for make-up, Fragrances, Skincare (Displayer)
     - TR Set planograms
     - Guidelines on how to update our Lip and Face Bars
     - Guidelines on how to update endcaps/hotspots
  • Communicate efficiently this Bible to the teams for every single launch (every month)
  • To propose POSM forecast for permanent counters and animation in line with budget.
  • Coordinate the process of visual and transparencies layout and artwork with local contractor before sharing to the regions + Ensure indoors visual guidelines are sharply executed in every single door.
  • Provide guidelines for visuals and planograms for every renovations / opening
  • Work with suppliers and liaise with FS to follow up counter condition and organize maintenance intervention when necessary.

Events and animation:

  • In liaison with Trade Marketing Manager, to send complete staging guidelines for each animation, that includes final concept, planogram, specific POSM. 
  • Manage the implementation of SPP / HPP (outpost and in-store events) based on the Central and Regional guidelines, collaborating with Area Managers and marketing teams.
  • To guarantee the animation start on time based on countries specificities, logistic constraints, and contractor deadlines 
  • Support merchandising & marketing in creating some retailtainments concept during animation /on-counter events
  • Centralize and update the animations photo report in a monthly follow-up.
  • To train the commercial teams to the merchandising rules and tools
  • Survey competitors' activity and report key innovations.
  • Participate to the design and organization of special regional events and meetings
  • To work with Asia Marketing and TR WW on the good realization and execution of events such as Tax Free Singapore / BA Seminar.


  • Over 3 years in visual merchandising (preferably in high end cosmetics or luxury retail design)
  • University graduate with professional degree in Interior Design
  • Complete fluency in Chinese (Cantonese or Mandarin) and English
  • Excellent Command of AI, Photoshop & IWD Displayer (Knowledge in 3D software is a plus)
  • Hands on experience with computer illustration.
  • Good interpersonal, observational and co-ordination skills to deploy on the shop floor and internally
  • Ability to work in multicultural environment
  • Ability to communicate effectively both in writing and orally with superiors and peers.
  • Excellent time, organizational and project management skills: proven ability to prioritize, work to a punch list and hit aggressive deadlines with minimal supervision.
  • Willing to travel frequently in the region (China, Korea, South East Asia, Japan mainly)
  • Enthusiastic and responsible. Willing to learn and take new challenges
  • Lots of creativity, dynamism and initiatives.


Required Competencies

  • Project management skill in multi-cultural environment
  • High organizational and strong communication Skills to manage constant sharp guidelines implementation with numerous coworkers.
  • Ability to understand shop floors in a competitive environment.
  • Customer and Action oriented.
  • Strategic planning agility to implement short and long term merchandising tasks.
  • Having sensitivity to design and understanding the Brand and "taste"
  • Negotiation skills
  • Integrity and trust

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group