Visual Merchandising Coordinator, Travel Retail Americas (MIAMI)

  • Company: Parfums Christian Dior USA
  • Location: United States
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Merchandising
  • Experience required: Minimum 2 years
  • Reference No.: PCD15495
  • Date of publication: 2018.05.30


The Visual Merchandising Coordinator manages the daily operations in coordination with Visual Merchandising Manager to ensure consistent and highly qualitative execution of the brand VM strategy.



  • Prepare "In and Out Planograms" of main configurations in line with the Visual Merchandising and Product Management strategy for the four axes (MU, SK, FRAG, TREX) 9 months before OCD
    • Continuously update presentation as OCD approaches to be the guide for local planogram development and POSM implementation
  • Support VM field to adapt planogram guidelines to region specifics
  • Update general VM planogram books guidelines to share with field teams
  • Update VM calendars for Makeup, Fragrance, Skincare and TREX and adapt POSM forecasts accordingly

Top Door Focus

  • Working with VM Manager and Field VMs prepare a monthly brief for 10 top doors including- planograms by furniture- description of all POSM needed for implementation 2 months before OCD

 POS Distribution and Merchandising

  • Update POS Masterfile continuously with development of new furnitures and actualization of pivot table for planogram distribution by furniture and market
  • Determine assortment codings per primary furniture and markets

POSM Quotas

  • Assure that all POSM quotas are allocated appropriately to POS as per VM calendars 2.5 months before COD
  • Propose quota modification if needed to VM manager in line with VM calendars
  • Assure proper back stock of basic menu quota is available in Miami warehouse to provide for upcoming installations

On Counter Maximization


  • Working monthly with VM Manager create impactful and attractive on counter maximization guidelines to be approved by central to better highlight novelties at POS
  • Adapt designs given by central to better meet our regions assortment and furnitures (fragrance bar, skincare bar, lip studio gradients etc)
  • Brief VIE directly for actual production and implementation of approved designs

Merchandising Development


  • Work with VM team on key merchandising projects: DSS4- Backstage Dior- Lip Studios and more to come

New Installations

  • Working with VM Manager and Architecture team to prepare planograms by furniture and determine assortments based on configurations and PAX for all new installations
  • Provide references of POSM needed to implement installation
  • For B and C counter installations, prepare a brief to be given to team that will perform installation
  • Follow up with installation to make sure all material was accurately received and installed



  • Propose any idea contributing to enhance the brand on the point of sales
  • Helps in presentations and book preparations of Visual Merchandising



Approximately 540 POS in 34 countries from North America (including Canada, USA and Hawaii), Central America and South America


At least 2 years of experience in Merchandising and/or Marketing is and ideally with experience in Travel Retail

Business or Marketing degree

Experience in photoshop, illustrator or other equivalent design software

Capacity to analyze and react quickly

Excellent attention to details

Hard worker, rigorous, passionate, multitasker, and strong organization skills

Strong product knowledge and sensibility to luxury and beauty universes

Good communicator - both verbal & written

Very good use of office tools (word, excel, ppt)

Strong operational skills

Speaks fluently English and Spanish (Portuguese and French can be a plus)


Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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